"barbie" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “barbie” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “delhi”, “human: fall flat”, “srilanka”, “123”, “haikyu”, “manchester united”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “barbie” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword barbie from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barbie games 50 36 250+ 225
barbie dream house 46 28 250+ 182
barbie the dream house 45 42 250+ 211
dream house barbie 45 31 250+ 188
barbie in the dreamhouse 45 29 250+ 199

The search volume of the core keyword barbie in Google App Store reached 62, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 205 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Barbie Dreamhouse Adventures barbi 65 42
2
Barbie™ Fashion Closet barby games 43 33
3
Barbie Magical Fashion bàrbie games 43 30
4
Barbie Fashion Fun™ barbie long time games ≤5 24
5
Barbie™ World Explorer juegos de baibie 38 30
6
Fashion Doll: Shopping Day SPA ❤ Dress-Up Games barbie geyms 43 30
7
Glam Doll House: Fashion Girls Craft & Exploration casita de muñecas de barbie 14 12
8
Dream Doll House - Decorating Game barbie dolls house 38 13
9
Dream Doll Makeover | Princess Salon Barbie Doll berbi bermekapan ≤5 25
10
Great Hair Princess Beauty Salon princess leia 45 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
youtubetm 100 70 249 241
youtub 100 54 250+ 201
yutupgo 100 47 249 199
uutb 100 46 249 200
yiutuber 100 43 250+ 193

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
YouTube youtuoob 100 68
2
YouTube Kids for Android TV мультиках 60 20
3
YouTube Kids youtoubu 100 30
4
YouTube for Android TV youtube goooo 58 27
5
Google Camera camera 61 94
6
YouTube Studio youtubestadio 63 41
7
Google googl 100 80
8
Hangouts hangouts 68 27
9
Music player - 10 bands equalizer Audio player though 46 43
10
FilmoraGo - Free Video Editor filmora 51 39

These five keywords: “youtubetm”, “youtub”, “yutupgo”, “uutb”, “yiutuber”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “YouTube”, “YouTube Kids for Android TV”, “YouTube Kids”, “YouTube for Android TV”, “Google Camera”, “YouTube Studio”, “Google”, “Hangouts”, “Music player - 10 bands equalizer Audio player”, “FilmoraGo - Free Video Editor”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “barbie”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “barbie