"123" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “123” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lionel messi”, “5 maroon”, “cinema city”, “shoots”, “conrad”, “ncdex”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “123” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 123 from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
123movies	53	16	248	109
123 movies	53	9	250+	82
movies1234	48	30	250+	11
123 go	45	24	250+	158
123.hp.com	45	3	50	24

The search volume of the core keyword 123 in Google App Store reached 50, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 40 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		123 Numbers - Count & Tracing	numbers	56	60
2		Learn Numbers 123 Kids Free Game - Count & Tracing	counting number	26	6
3		Numbers for kids! Counting 123 games!	numerosos	53	42
4		Funny Food 123! Kids Number Games for Toddlers	freche freunde	16	30
5		Call 123 Go Challenge Video & Voice	123 go	45	24
6		Tracing Numbers 123 & Counting Game for Kids	1 2 3 4 5	26	40
7		PINKFONG 123 Numbers	0123	≤5	30
8		123 writing practice - Learn numbers for kids	three four five six seven eight nine 10	≤5	20
9		2 3 4 Player Mini Games	oyunları	63	46
10		123 number games for kids - Count & Tracing	123 fast	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
ggamess	75	60	250+	240
legos	66	25	250+	155
oyunları	63	46	250+	236
ppainting	63	32	250+	195
(4)	63	19	250+	132

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Unroll Me 2	не забудьте	7	19
2		Stardew Valley	mineuraft	78	30
3		1LINE – One Line with One Touch	one liner	34	39
4		Happy Color™ – Color by Number	colour	48	47
5		TutoPLAY - Best Kids Games in 1 App	toots	41	51
6		Storyngton Hall: Match Three & Decorate a House	hall	43	60
7		Toca Kitchen 2	foods	77	35
8		Draw it	quik draw	50	24
9		Girls Hair Salon - Hairstyle makeover kids games	hair cut salon	34	13
10		Hello Kitty Nail Salon	hello kity	58	15

These five keywords: “ggamess”, “legos”, “oyunları”, “ppainting”, “(4)”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Unroll Me 2”, “Stardew Valley”, “1LINE – One Line with One Touch”, “Happy Color™ – Color by Number”, “TutoPLAY - Best Kids Games in 1 App”, “Storyngton Hall: Match Three & Decorate a House”, “Toca Kitchen 2”, “Draw it”, “Girls Hair Salon - Hairstyle makeover kids games”, “Hello Kitty Nail Salon”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “123”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools