"bancos" App Store Keywords Research Case | ASOTools
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"bancos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bancos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “modernist”, “sca”, “florence”, “revealed”, “cinderella story”, “scorpio daily horoscope”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bancos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bancos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bancos de mexico 36 25 247 152
viviendas de bancos 12 16 250+ 171
the giambancos italian grill ≤5 30 249 215
bancos solidarios ≤5 30 249 184
pisos embargados de bancos ≤5 19 250+ 178

The search volume of the core keyword bancos in Google App Store reached 37, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 224 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chase Mobile vhase 70 52
2
Bank of America Mobile Banking bank of anerica 77 18
3
Banco Inter - Conta, Cartão de Crédito e Cashback inter 73 59
4
Varo Bank: Mobile Banking varo bank 28 18
5
CARD Premium Banking premium card app ≤5 14
6
Wells Fargo Mobile wellfargo 77 48
7
Chime - Mobile Banking chime 57 35
8
BBVA United States bvva 48 46
9
FNBT & FCB Mobile fcb 44 34
10
Mi Banco Mobile mibancopopular 55 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wasappsap 90 30 250+ 20
statander 77 51 245 204
wellfargo 77 48 249 216
wallsfargo 77 45 249 219
wells frago 77 44 249 206

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Whats Web Scan Lite barcode lite - to web scanner ≤5 30
2
WinWazzapMigrator wazzap migrator lite ≤5 23
3
No Last Seen: Hide blue tick, View Deleted Message blue tick 24 24
4
ATH Móvil ath móvil 37 34
5
Do It Later - Schedule SMS, Auto Reply Text, Whats scheduled 47 18
6
Messenger for Video Call, Video Chat & Random chat messenger for chatting 18 30
7
Status Saver App for WhatsApp, Status Download App status on whatsapp 56 10
8
Chat Styles: Cool Font & Stylish Text for WhatsApp whatsapp şekilli nick 21 14
9
Messenger Pro for Messages, Video Chat for free messenger pro ≤5 11
10
Status Saver for WhatsApp וואטסאפ גרסה חדשה בעברית ≤5 11

These five keywords: “wasappsap”, “statander”, “wellfargo”, “wallsfargo”, “wells frago”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Whats Web Scan Lite”, “WinWazzapMigrator”, “No Last Seen: Hide blue tick, View Deleted Message”, “ATH Móvil”, “Do It Later - Schedule SMS, Auto Reply Text, Whats”, “Messenger for Video Call, Video Chat & Random chat”, “Status Saver App for WhatsApp, Status Download App”, “Chat Styles: Cool Font & Stylish Text for WhatsApp”, “Messenger Pro for Messages, Video Chat for free”, “Status Saver for WhatsApp”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bancos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bancos