"ball game" App Store Keywords Research Case | ASOTools
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"ball game" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ball game” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “nasas”, “english newspaper”, “van gogh”, “mah jong”, “world jurassic”, “golden wallpaper”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ball game” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ball game from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
football games 53 31 250+ 180
football games · 53 24 250+ 178
basketball games 50 14 250+ 84
foot ball games 46 26 250+ 166
game foot ball 46 25 250+ 178

The search volume of the core keyword ball game in Google App Store reached 32, its difficulty level reached 38, and the number of apps related to it reached 249, among them, there are 173 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tiles Hop: EDM Rush! abrahamlincon 56 19
2
Dancing Road: Color Ball Run! ball 50 81
3
Stack Ball - Blast through platforms jup 56 45
4
Mini Football - Mobile Soccer miniclips 34 44
5
Helix Jump helic 50 70
6
Soccer Manager 2021 - Football Management Game manager 47 82
7
8 Ball Pool pool 56 72
8
Beat Jumper: EDM up! bouncing 45 26
9
Red Ball 4 rojas 45 13
10
Go Escape! go escape 10 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tibify 80 69 249 247
truxmap 80 68 250+ 246
vadoo 80 52 250+ 232
foods 77 38 250+ 165
ggamess 75 60 250+ 240

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore googelmap 93 34
2
FaceApp — Face Editor & Beauty Makeover adaee 63 64
3
Google Keep - Notes and Lists tubufy 80 69
4
Disney+ disney + plus 73 36
5
Bubble Shooter bobble shooting 60 26
6
YouTube youtubetm 100 70
7
Photomath fotomac 72 30
8
Tubi - Free Movies & TV Shows moives 68 11
9
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
10
Files by Google: Clean up space on your phone files 58 44

These five keywords: “tibify”, “truxmap”, “vadoo”, “foods”, “ggamess”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “FaceApp — Face Editor & Beauty Makeover”, “Google Keep - Notes and Lists”, “Disney+”, “Bubble Shooter”, “YouTube”, “Photomath”, “Tubi - Free Movies & TV Shows”, “Canva: Graphic Design, Video Collage, Logo Maker”, “Files by Google: Clean up space on your phone”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ball game”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ball game