"mah jong" App Store Keywords Research Case | ASOTools
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"mah jong" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “mah jong” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google image search”, “in app download”, “tik toc”, “game car”, “aquarium”, “deadly sins seven”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “mah jong” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword mah jong from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mah jongg 49 12 250+ 121
mah jong free 39 11 250+ 139
mah jongg free 39 10 250+ 126
real mah jongg 30 17 250+ 150
shanghai mah-jong 28 9 250+ 129

The search volume of the core keyword mah jong in Google App Store reached 61, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 139 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong mahjong‧ 58 13
2
Easter Eggs Mahjong - Free Tower Mahjongg Game easter eggs mahjong towers ≤5 30
3
Mahjong Solitaire Mermaid mermaid card ≤5 18
4
ARTEX MAHJONG FREE artex 38 47
5
Legend of Mahjong Solitaire manjung king ≤5 28
6
Mahjong Tale – Solitaire Quest mahjong tales ≤5 30
7
Triple Mahjong 2 mahjong craft triple ≤5 5
8
Mahjong Ice-Cream codnes ≤5 23
9
Black and White Mahjong 100 % tile - stonehenge ≤5 30
10
Mahjong Classic: The Solitaire Tile Matching Game mahjong classic the game ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mahj 61 80 250+ 135
mahjo 61 79 250+ 129
mahjongg 61 14 250+ 132
mahiong 61 13 249 143
maghon 61 12 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mahjong mahiong 61 13
2
Mahjong mahjong one ≤5 7
3
Mahjong maghon 61 12
4
Mahjong Epic imahjong ≤5 34
5
Mahjong mahoning 45 46
6
Mahjong Solitaire mahjong solitaire 35 25
7
Mahjong Master mah jong free 39 11
8
Mahjong Titan mahjo 61 79
9
Mahjong Solitaire: Classic mahjong 24/7 45 30
10
Mahjong Solitaire Games mahjo 61 79

These five keywords: “mahj”, “mahjo”, “mahjongg”, “mahiong”, “maghon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mahjong”, “Mahjong”, “Mahjong”, “Mahjong Epic”, “Mahjong”, “Mahjong Solitaire”, “Mahjong Master”, “Mahjong Titan”, “Mahjong Solitaire: Classic”, “Mahjong Solitaire Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “mah jong”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “mah jong