"autovermietung" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “autovermietung” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “schwab”, “ethiopia”, “shahid”, “super heroes”, “otomasyon”, “neiman marcus”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “autovermietung” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword autovermietung from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
autovermietung berlin 12 34 249 226
autovermietung hamburg 9 15 250+ 207
joyride autovermietung ≤5 30 250+ 221
autovermietung dresden ≤5 28 250+ 241
autovermietung türkei ≤5 15 250+ 152

The search volume of the core keyword autovermietung in Google App Store reached 34, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 53 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CARNGO Car Rental car hire 39 9
2
SIXT: Car rental, Carsharing & Taxi sixt 44 25
3
Europcar international cars & vans rental services europcar 37 39
4
Turo - Better Than Car Rental rent cars 63 8
5
렌트카 카모아 - 렌터카 1등 가격비교 필수앱 중고차장기렌트 ≤5 21
6
Enterprise Rent-A-Car - Car Rental interprise 65 42
7
쏘카 - 1등 카셰어링 등대콜 앱 ≤5 27
8
Hertz Thailand hertz thailand ≤5 30
9
Movida: Aluguel de Carros e Reservas aluguel de carros 48 12
10
SnappCar auto huren 26 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
hotels 69 56 250+ 85
easyet 66 54 250+ 229
easyje 66 36 249 170
easy jet 66 19 250+ 112
enterprice 65 42 250+ 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hotels.com: Book Hotels, Vacation Rentals and More hotel 72 84
2
Booking.com: Hotels, Apartments & Accommodation ooking 80 75
3
HotelTonight: Book amazing deals at great hotels hotel tonight 47 10
4
trivago: Compare hotel prices tribago 66 21
5
Hotwire: Last Minute Hotel & Car hotwired 50 36
6
Priceline - Travel Deals on Hotels, Flights & Cars priceline 59 19
7
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23
8
Choice Hotels choice hotels 45 19
9
IHG®: Hotel Deals & Rewards holiday inn 46 26
10
Weekly hotel deals - Extended stay hotels & motels hotels to stay 9 6

These five keywords: “hotels”, “easyet”, “easyje”, “easy jet”, “enterprice”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hotels.com: Book Hotels, Vacation Rentals and More”, “Booking.com: Hotels, Apartments & Accommodation”, “HotelTonight: Book amazing deals at great hotels”, “trivago: Compare hotel prices”, “Hotwire: Last Minute Hotel & Car”, “Priceline - Travel Deals on Hotels, Flights & Cars”, “Expedia Hotels, Flights & Car Rental Travel Deals”, “Choice Hotels”, “IHG®: Hotel Deals & Rewards”, “Weekly hotel deals - Extended stay hotels & motels”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “autovermietung”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “autovermietung