"ethiopia" App Store Keywords Research Case | ASOTools
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"ethiopia" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ethiopia” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “greenwood”, “sinus”, “g mod”, “architectures”, “microsoft outlook 365”, “utube tv”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ethiopia” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ethiopia from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ethiopian airlines 40 14 250+ 135
ethiopian 33 38 250+ 14
ethiopian calander 28 2 249 48
ethiopian calendar 24 6 249 45
ethiopian music 21 8 250+ 53

The search volume of the core keyword ethiopia in Google App Store reached 36, its difficulty level reached 54, and the number of apps related to it reached 250+, among them, there are 14 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ethiopian Calendar (ቀን መቁጠሪያ) ethiopian calander 28 2
2
Amharic Keyboard Ethiopic : Tigrinya, Oromoo, Geez ethiopic 51 8
3
Ethiopian Airlines ethiopian airlines 40 14
4
About Ethiopia tour ethiopia ≤5 30
5
ETV / EBC - Ethiopian TV Live ebc 28 34
6
Map of Ethiopia offline maps me offline map ethiopia ≤5 30
7
Ethiopian apps e-poa ethiopia ≤5 30
8
AfroTie - Ethiopia : Houses Cars Jobs Classifieds tribeethiopia ≤5 30
9
Calendar (Ethiopian) etcal app ≤5 30
10
Addis Shopping - Ethiopia online shopping addis merkato online shopping ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ethio 51 57 250+ 12
ethiopic 51 8 250+ 60
eritrea 45 23 250+ 55
ethiopian airlines 40 14 250+ 135
ètv 39 12 250+ 86

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ethio Self Care ethio gebta ≤5 4
2
Ethio-Package stay at home package ≤5 19
3
My Ethiotel + Pay Utility (BIG UPDATE????) ethio telecom new app ≤5 9
4
Ethiopian Telecom in Easy Mode ኢትዮ ቴሎኮምን በቀላሉ 2013 ethio telecom 23 5
5
Ethio gebeta ethio gebeta ≤5 11
6
Ethio Telecom App sos telecom ≤5 30
7
Ethio Telecom Plus telecom plus ≤5 7
8
Ethio Easy Call call easy ≤5 30
9
My Ethiotel ethio telecom application 7 30
10
Ethio 12 & 8 Make Students Brilliant make 12 ≤5 16

These five keywords: “ethio”, “ethiopic”, “eritrea”, “ethiopian airlines”, “ètv”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ethio Self Care”, “Ethio-Package”, “My Ethiotel + Pay Utility (BIG UPDATE????)”, “Ethiopian Telecom in Easy Mode ኢትዮ ቴሎኮምን በቀላሉ 2013”, “Ethio gebeta”, “Ethio Telecom App”, “Ethio Telecom Plus”, “Ethio Easy Call”, “My Ethiotel”, “Ethio 12 & 8 Make Students Brilliant”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ethiopia”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ethiopia