"auto loan calc" App Store Keywords Research Case | ASOTools
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"auto loan calc" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “auto loan calc” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “autodoc”, “ghost movie”, “hospitals”, “pof”, “cures”, “plan”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “auto loan calc” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword auto loan calc from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
auto loan calculator 40 5 249 33
auto loan calculator, payment 15 1 250+ 34
jy car auto loan calculator ≤5 30 250+ 43
auto loan car calc ≤5 30 250+ 38
auto loan calculator plus ≤5 30 250+ 30

The search volume of the core keyword auto loan calc in Google App Store reached 32, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 31 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Auto Car Loan Payment Calculator Free car calculator loan 53 2
2
Auto Loan Calculator auto loan cal 50 6
3
Auto Loan Calculator Free - Car Payment Estimator car payment calculator mobile ≤5 2
4
Auto Loan Calculator - Home Equity & Cash Back capital eleven auto loans ≤5 30
5
AUTO NEGOTIATOR: Car Loan, Auto Loan Calculator auto finance summit 2017 ≤5 30
6
Auto Loan Calculator car loan calculator – auto loan ≤5 30
7
Auto Loan Calculator PRO car calc pro ≤5 30
8
Car Loan Calculator car instalment app ≤5 30
9
Auto Loan Calculator auto loan calculator 40 5
10
Auto Loan Rule 78 Calculator auto loan calculator 360 ≤5 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
car guru 70 26 250+ 121
car gurus 70 21 250+ 105
cars gurus 70 14 250+ 77
morgage calculator 68 4 250+ 27
mortgage claculator 68 2 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
CarGurus car gurus 70 21
2
Cars.com – Shop New & Used Cars & Trucks For Sale cars 67 50
3
CARFAX Find Used Cars for Sale cargax 55 18
4
CarMax – Cars for Sale: Search Used Car Inventory carmac 61 37
5
Autolist - Used Cars and Trucks for Sale car for sale 49 11
6
Autotrader - Shop Used Cars For Sale Near You auto trader 66 12
7
Carvana: 20k Used Cars, Buy Online, 7-Day Returns carvana 60 28
8
CarWebGuru Launcher guruweb launcher ≤5 18
9
CARGURU - Car sharing carguru - car sharing ≤5 30
10
DriveTime Used Cars for Sale drivetime 41 24

These five keywords: “car guru”, “car gurus”, “cars gurus”, “morgage calculator”, “mortgage claculator”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “CarGurus”, “Cars.com – Shop New & Used Cars & Trucks For Sale”, “CARFAX Find Used Cars for Sale”, “CarMax – Cars for Sale: Search Used Car Inventory”, “Autolist - Used Cars and Trucks for Sale”, “Autotrader - Shop Used Cars For Sale Near You”, “Carvana: 20k Used Cars, Buy Online, 7-Day Returns”, “CarWebGuru Launcher”, “CARGURU - Car sharing”, “DriveTime Used Cars for Sale”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “auto loan calc”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “auto loan calc