"hospitals" App Store Keywords Research Case | ASOTools
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"hospitals" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “hospitals” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “america”, “minesweeper-”, “mersedes”, “dave and buster”, “tic,tac,toe”, “my talking tom”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “hospitals” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword hospitals from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hospitals near me 53 6 249 45
manipal hospitals 33 12 248 87
care hospitals 26 8 250+ 87
pet hospitals 18 8 250+ 90
uhhospitals 12 30 249 213

The search volume of the core keyword hospitals in Google App Store reached 63, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 101 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Virtual Nurse Er Emergency - Doctor Game sunat game asli ≤5 18
2
Horror Maze - Terror Hospital omar moreno ≤5 30
3
Woman’s Pregnancy woman’s pregnancy 38 9
4
Operate by Surgeon - Hospital operated by surgeon hospital ≤5 5
5
Granny Zombie - Chapter Of Hospital Horror schwarzwald zombie hospital ≤5 24
6
Cart Ambulance Village Hospital hastaneye gidiyorlar ≤5 22
7
Drugstore Hospital - Doctor Games drugstore - דראגסטור ≤5 30
8
Christmas Doctor Office Santa Emergency Hospital christmas doctor hospital care ≤5 19
9
hospital ringtones, free sounds sonidos de hospitales ≤5 8
10
List Of Hospitals in Kolkata hospital finder ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
j u e g o s 70 61 250+ 240
petsmart 64 40 249 183
hospita 63 69 250+ 137
ganes 63 56 250+ 239
hpspital 63 15 250+ 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Operate Now: Animal Hospital operando 60 34
2
Sonic Dash - Endless Running & Racing Game sonic the hedgehogs 58 8
3
Hungry Shark World tidurones 48 18
4
Banana Kong juegas 70 30
5
Super Mario Run mario 61 29
6
Google Play Games p l a y s t o r e 80 54
7
Hungry Shark Evolution shark 57 71
8
Hot Wheels: Race Off hotwells 55 34
9
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
10
Baseball Star basball 42 11

These five keywords: “j u e g o s”, “petsmart”, “hospita”, “ganes”, “hpspital”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Operate Now: Animal Hospital”, “Sonic Dash - Endless Running & Racing Game”, “Hungry Shark World”, “Banana Kong”, “Super Mario Run”, “Google Play Games”, “Hungry Shark Evolution”, “Hot Wheels: Race Off”, “Cooking Madness - A Chef's Restaurant Games”, “Baseball Star”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “hospitals”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “hospitals