"car rental" App Store Keywords Research Case | ASOTools
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"car rental" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “car rental” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ubisoft”, “granja de zenón”, “shareit”, “american bank”, “samsung tablet”, “messinger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “car rental” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword car rental from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
car rentals 63 10 250+ 38
enterprise car rental 57 7 250+ 52
budget rental car 51 13 250+ 86
budget car rental 48 14 250+ 97
budget – car rental 48 13 249 98

The search volume of the core keyword car rental in Google App Store reached 57, its difficulty level reached 44, and the number of apps related to it reached 250+, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Turo - Better Than Car Rental rent cars 63 7
2
Enterprise Rent-A-Car - Car Rental enterprice 65 42
3
Getaround - Instant Car Rental getaround 39 26
4
Carla Car Rental - Last minute car rental deals carla 31 39
5
Avis Car Rental avis 52 28
6
SIXT: Car rental, Carsharing & Taxi sixt 44 26
7
Hertz Car Rental hertzes 58 14
8
Budget Car Rental budget rental car 51 13
9
Zipcar zipcar 46 48
10
Alamo - Car Rental alamo rental car 45 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
easyje 66 36 249 170
enterprice 65 42 250+ 182
enterprises 65 39 250+ 21
car rentals 63 10 250+ 38
rant a car 63 7 250+ 57

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
easyJet: Travel App easyet 66 54
2
easyJet: Traveller Magazine easy jet 66 21
3
Cheap Flights travel app & Low Cost Flights fares voli economici 18 12
4
eDreams: Book cheap flights and travel deals edreams 39 46
5
Jetcost - Cheap flights, Car Rental jetcost 31 18
6
easyHotel easyet 66 54
7
Opodo: Book cheap flights and travel deals opodo 46 46
8
Skyscanner – cheap flights, hotels and car rental sky skanner 73 27
9
Wizz Air wizzair air 63 41
10
Cheap flights and airline tickets — Jetradar billigflüge 36 15

These five keywords: “easyje”, “enterprice”, “enterprises”, “car rentals”, “rant a car”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “easyJet: Travel App”, “easyJet: Traveller Magazine”, “Cheap Flights travel app & Low Cost Flights fares”, “eDreams: Book cheap flights and travel deals”, “Jetcost - Cheap flights, Car Rental”, “easyHotel”, “Opodo: Book cheap flights and travel deals”, “Skyscanner – cheap flights, hotels and car rental”, “Wizz Air”, “Cheap flights and airline tickets — Jetradar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “car rental”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “car rental