"augmented reality" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “augmented reality” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pobji”, “توم”, “cabify”, “moon phase”, “sudoku··”, “exciting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “augmented reality” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword augmented reality from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reality augmented 26 1 250+ 29
augmented reality app 13 5 250+ 56
augmented reality games 11 5 250+ 69
augmented reality apps 11 4 250+ 57
augmented reality wine labels 9 5 250+ 72

The search volume of the core keyword augmented reality in Google App Store reached 40, its difficulty level reached 40, and the number of apps related to it reached 250+, among them, there are 55 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Knightfall™ AR ar 52 68
2
Sketchfab sketchfab 33 38
3
Snaappy - AR Social Network ar apps 21 5
4
Houzz - Home Design & Remodel houzz 50 16
5
The Walking Dead: Our World the walkers dead 63 34
6
Jurassic World Alive dinosars 38 17
7
Ingress Prime niantic wayfarer 38 35
8
SpecTrek Light spectrek light ≤5 30
9
Build.com - Shop Home Improvement & Expert Advice build.com 31 34
10
Egg, Inc. chicen 58 20

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
google classsroom 95 26 250+ 116
google classeroom 95 25 250+ 115
oogle classroom 95 16 250+ 85
google clasroomm 95 30 248 119
eeba 90 53 249 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Classroom google kelas room 95 34
2
Google Meet goigle meets 83 57
3
Hangouts hangouts 68 29
4
Expeditions sesseger 50 55
5
Google Chrome: Fast & Secure chrome 76 47
6
Google Chat chat 59 90
7
Google oogle 100 86
8
Google Drive googke drive 85 41
9
Google TV (previously Play Movies & TV) movie new 68 13
10
Gmail giamail 100 74

These five keywords: “google classsroom”, “google classeroom”, “oogle classroom”, “google clasroomm”, “eeba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Classroom”, “Google Meet”, “Hangouts”, “Expeditions”, “Google Chrome: Fast & Secure”, “Google Chat”, “Google”, “Google Drive”, “Google TV (previously Play Movies & TV)”, “Gmail”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “augmented reality”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “augmented reality