"athletic" App Store Keywords Research Case | ASOTools
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"athletic" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “athletic” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bebida”, “carpet cleaner”, “read-along”, “password”, “abbott”, “id jovem”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “athletic” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword athletic from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mathletics 56 30 221 182
national athletic trainers' association 46 22 250+ 124
the athletic 44 9 249 55
athletics 38 55 250+ 19
athletica.club 38 30 246 11

The search volume of the core keyword athletic in Google App Store reached 44, its difficulty level reached 55, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Athletic: Sports News, Stories, Scores & More the atlantic 50 12
2
Athletics Mania: Track & Field Summer Sports Game athletes 53 19
3
AthleticAPP trackmeets 7 36
4
Athletics2: Summer Sports Free sprinting games 19 19
5
Summer Sports Events atletismo 39 21
6
Athletics 3: Summer Sports milkha singh 38 32
7
Athletic Games athletic training games ≤5 8
8
Athletics 2: Winter Sports winter medals ≤5 26
9
Janesville Athletic Club janesville 16 40
10
Summer Sports Fun Athletics 2020 - Sports Games 3D sports person 18 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
paris saint-germain 73 22 250+ 103
adidas 70 26 245 152
uniquo 68 47 248 228
spotr man 68 31 249 202
the northface 65 45 250+ 214

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PSG Official psg 53 31
2
PSG Soccer Freestyle draxler 39 52
3
MyWALL Paris Saint Germain Wallpaper paris saint-germain wallpaper 18 4
4
PSG Official Keyboard psg emojis ≤5 30
5
Paris Saint Germain Wallpaper - HD & 4K marco verratti wallpaper ≤5 24
6
PARIS Live Mercato - info transfert et matchs paris news : actualité foot, mercato, vidéos ≤5 30
7
Wallpapers for Paris Saint-Germain FC st germain 39 31
8
Paris-football players edelweiss - artisans of paris ≤5 30
9
Paris Saint-Germain Wallpaper HD st germain 39 31
10
wallpaper for psg 2019 psg 2020 mobile ≤5 18

These five keywords: “paris saint-germain”, “adidas”, “uniquo”, “spotr man”, “the northface”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PSG Official”, “PSG Soccer Freestyle”, “MyWALL Paris Saint Germain Wallpaper”, “PSG Official Keyboard”, “Paris Saint Germain Wallpaper - HD & 4K”, “PARIS Live Mercato - info transfert et matchs”, “Wallpapers for Paris Saint-Germain FC”, “Paris-football players”, “Paris Saint-Germain Wallpaper HD”, “wallpaper for psg 2019”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “athletic”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “athletic