"assessment" App Store Keywords Research Case | ASOTools
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"assessment" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “assessment” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “b r a w l s t a r s”, “fonts”, “vocabulary”, “nintendo ds”, “young radio”, “sway”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “assessment” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword assessment from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
assessments 51 9 250+ 25
formative assessment 36 37 249 184
self assessment 36 10 250+ 93
head to toe assessment 21 4 250+ 47
assessment test 19 3 250+ 46

The search volume of the core keyword assessment in Google App Store reached 33, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 12 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Assessment assessments 51 9
2
Self Assessment Psychometric Test self assessment 36 10
3
SwiftAssess Assessment App swift assess app ≤5 17
4
Online Assessment- Employee Assessment Platform hiremee - online assessment platform ≤5 25
5
Assessment in Education achievement and assessment institute ≤5 30
6
English Assessment Test english assessment test ≤5 4
7
NABL Assessment APP the assessment app ≤5 5
8
E-Assessment lgt e-assessments ≤5 17
9
Midland Cognitive Assessment montreal cognitive assessment 13 31
10
Hunter Assassin agames 75 53

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
agames 75 53 250+ 214
assess 60 37 249 68
sat 58 66 250+ 26
asians 56 6 250+ 48
assadsins creed 55 27 250+ 144

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Hunter Assassin accessing 55 25
2
Shooting 3D ambikapur 21 42
3
Shooting Master 3D : free shooting games अभी 18 36
4
Fruit Ninja 2 £2.00 games 21 44
5
PBS KIDS Games games what are free 55 49
6
FREE ONLINE GAMES only free games 51 48
7
Cube Game confuse karne wali game ≤5 19
8
Laundry games - cleaning games washer and dryer game ≤5 12
9
The Game of Life life 57 84
10
Fun GameBox 3000+ games in App fun as games 43 36

These five keywords: “agames”, “assess”, “sat”, “asians”, “assadsins creed”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Hunter Assassin”, “Shooting 3D”, “Shooting Master 3D : free shooting games”, “Fruit Ninja 2”, “PBS KIDS Games”, “FREE ONLINE GAMES”, “Cube Game”, “Laundry games - cleaning games”, “The Game of Life”, “Fun GameBox 3000+ games in App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “assessment”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “assessment