"apus" App Store Keywords Research Case | ASOTools
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"apus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “apus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ganesha”, “fda”, “behringer”, “monster truck”, “logo makers”, “annabella”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “apus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword apus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
otrapuse lv 21 36 250+ 226
cara melihat pesan wa yang sudah dihapus 21 14 248 128
apus launcher 16 46 250+ 10
apush 14 34 250+ 218
cara melihat chat wa yang sudah dihapus 9 10 249 115

The search volume of the core keyword apus in Google App Store reached 31, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
APUS Launcher Pro- Theme, Live Wallpapers, Smart apvs 21 41
2
APUS Browser: private browser, HD video downloader 宙斯浏览器 ≤5 17
3
APUS Launcher: Themes, 3D Wallpapers HD, Hide Apps best launcher for android 23 19
4
APUS Mobile apus mobile ≤5 2
5
APUS Turbo Cleaner 2020 - Junk Cleaner, Anti-Virus turbo booster cleaner ≤5 10
6
APUS Security - Anti-virus,Phone security, Virus центры 28 40
7
APUS Message Center—Intelligent management herberger's 11 36
8
APUS File Manager (Explorer) luis merchan ≤5 30
9
APUS Security for pad apus security - clean virus antivirus booster launcher ≤5 10
10
myAPUS amu 34 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
messengerfa 78 46 250+ 202
theme 51 80 250+ 196
hai 51 62 249 94
passionate 50 28 250+ 139
hio 48 54 249 235

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger – Text and Video Chat for Free messenger 83 86
2
Messenger Lite: Free Calls & Messages messenger lite 49 21
3
Messenger Kids – The Messaging App for Kids messenger kids 50 22
4
APUS Message Center—Intelligent management herberger's 11 36
5
Verizon Messages messesing 55 21
6
Messages massaging 70 15
7
Messages massage 62 66
8
Tablet Messenger tablets 32 41
9
Messages mesajlaşma uygulamaları türkçe ≤5 13
10
Messenger Go for Social Media, Messages, Feed messenger go 10 13

These five keywords: “messengerfa”, “theme”, “hai”, “passionate”, “hio”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger – Text and Video Chat for Free”, “Messenger Lite: Free Calls & Messages”, “Messenger Kids – The Messaging App for Kids”, “APUS Message Center—Intelligent management”, “Verizon Messages”, “Messages”, “Messages”, “Tablet Messenger”, “Messages”, “Messenger Go for Social Media, Messages, Feed”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “apus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “apus