"antivirus" App Store Keywords Research Case | ASOTools
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"antivirus" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “antivirus” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “escuchando”, “autovermietung”, “mr meat”, “geared”, “reader barcode”, “seven deadly sins”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “antivirus” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword antivirus from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
avast antivirus 43 24 248 153
antivirus avast 43 23 250+ 141
avast antivirus free 43 22 249 136
gratuito antivirus 41 20 250+ 128
antivirus free 39 23 250+ 130

The search volume of the core keyword antivirus in Google App Store reached 49, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 136 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AVG AntiVirus Free & Mobile Security, Photo Vault antvirus 51 27
2
Avast Antivirus – Scan & Remove Virus, Cleaner avast 49 34
3
Kaspersky Mobile Antivirus: AppLock & Web Security kaspersky 46 39
4
Super Antivirus–cleaner, Applock, Security,Booster безопасность телефона на русском языке ≤5 17
5
Virus Cleaner - Antivirus Free & Phone Cleaner viruses 39 20
6
Antivirus & Virus Cleaner, Applock, Clean, Booster biruz 58 62
7
Mobile Security, Antivirus & Cleaner by Lookout lookout 40 44
8
Bitdefender Antivirus Free bitdefender antivirus 28 37
9
Super Security – Antivirus, AppLock, Virus Cleaner scrutiny 38 49
10
One Security - Antivirus, Cleaner, Booster optimiser 16 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
istituto nazionale previdenza sociale 73 59 249 238
one 61 85 250+ 120
ccleaner 61 31 250+ 176
cc cleaner 61 25 249 158
irus 58 71 249 223

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Certificati cassa integrazione 33 43
2
Digital Secure digital 48 69
3
Samsung Gallery سدديو 23 28
4
Galaxy Shooter: Space Justice - Alien War invasion strike - retro shooter of justice ≤5 30
5
Samsung My Files eigene dateien 11 10
6
Samsung Max - Data Savings & Privacy Protection sumsungmax 23 29
7
Pixlr – Free Photo Editor pixlir 56 43
8
Mobile Security, Antivirus & Cleaner by Lookout lookout 40 44
9
Samsung Voice Recorder voice recorder 53 59
10
Device Care bflysoft co., ltd ≤5 30

These five keywords: “istituto nazionale previdenza sociale”, “one”, “ccleaner”, “cc cleaner”, “irus”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Certificati”, “Digital Secure”, “Samsung Gallery”, “Galaxy Shooter: Space Justice - Alien War”, “Samsung My Files”, “Samsung Max - Data Savings & Privacy Protection”, “Pixlr – Free Photo Editor”, “Mobile Security, Antivirus & Cleaner by Lookout”, “Samsung Voice Recorder”, “Device Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “antivirus”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “antivirus