"aniversa" App Store Keywords Research Case | ASOTools
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"aniversa" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “aniversa” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “marcadores”, “facts”, “marykay”, “scroll”, “challan”, “spying”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “aniversa” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword aniversa from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mensagens de aniversario 61 10 250+ 86
aniversario 46 10 250+ 76
aniversary 39 11 250+ 63
convite de aniversario 36 10 248 91
aniversario de boda 31 8 250+ 63

The search volume of the core keyword aniversa in Google App Store reached 46, its difficulty level reached 9, and the number of apps related to it reached 249, among them, there are 68 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Wedding Anniversary Messages, Wishes & Images wedding anniversary wishes 48 2
2
Frases de Feliz Aniversario Amor frases de aniversario de casados 16 5
3
Anniversary Photo Frames -Anniversary Photo Editor anniversary photo frame 6 10
4
Happy Anniversary GIF enevarsari ≤5 2
5
Been Together (Ad) - Couple D-day anniversary 39 59
6
Anniversary Wishes anniversaries quotes 41 1
7
Make Wedding Anniversary Photo Frames Couple Wish wedding wishes photo cards ≤5 30
8
Anniversary Wishes anniversary app download ≤5 30
9
Marriage Anniversary Wishes happy marriage anniversary 29 30
10
Anniversary Countdown Assistant anniversary counter and gifts ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goggle calendar 70 20 250+ 159
google calender 70 19 250+ 158
google calander 70 19 250+ 156
calendar google 70 19 250+ 153
calendaring google 70 17 249 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Calendar calendar google 70 19
2
Simple Calendar - Easy Schedule & Agenda Planner календаре 45 16
3
Calendar App - Calendar 2020, Reminder, ToDos calendar 2020 65 44
4
DigiCal Calendar Agenda agendar 55 16
5
Calendar - Agenda, Tasks and Events calendrio 58 17
6
Calendar App - Google Calendar & Calendar Widget flowing calendar hd ≤5 30
7
Calendar App - Calendar 2020 Agenda Reminder instaliranje kalendara ≤5 18
8
New Calendar 2020 fantastical 33 34
9
Alarm Clock for Google Calendar calendar alarm ≤5 6
10
Business Calendar 2 - Agenda, Planner & Widgets agenda planner 21 14

These five keywords: “goggle calendar”, “google calender”, “google calander”, “calendar google”, “calendaring google”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Calendar”, “Simple Calendar - Easy Schedule & Agenda Planner”, “Calendar App - Calendar 2020, Reminder, ToDos”, “DigiCal Calendar Agenda”, “Calendar - Agenda, Tasks and Events”, “Calendar App - Google Calendar & Calendar Widget”, “Calendar App - Calendar 2020 Agenda Reminder”, “New Calendar 2020”, “Alarm Clock for Google Calendar”, “Business Calendar 2 - Agenda, Planner & Widgets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “aniversa”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “aniversa