"preferred" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “preferred” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “lagu batak”, “dji fly”, “paradise”, “fallout shelter”, “gsmes”, “beretta 92”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “preferred” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword preferred from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chase sapphire preferred 26 36 249 217
starwood preferred guest 23 35 250+ 202
avis preferred 18 6 249 59
preferred one 14 32 250+ 243
preferred credit union 14 1 250+ 67

The search volume of the core keyword preferred in Google App Store reached 46, its difficulty level reached 29, and the number of apps related to it reached 249, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Preferred Credit Union preferred credit union 14 1
2
Preferred Bank Mobile preferred bank 7 11
3
Preferred Materials, Inc. preferred materials inc ≤5 30
4
my Preferred preferred apps ≤5 30
5
Garena Free Fire-New Beginning free.fir 77 32
6
Preferred Link preferred link ≤5 30
7
Members Preferred Credit Union members preferred credit union ≤5 30
8
Magic Followers Preferred Quotes Maker Get U Likes magic liked 8 11
9
NW Preferred FCU nw preferred credit union ≤5 30
10
Aetna Vision℠ Preferred aetna vision 16 35

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
inetagram 100 43 249 196
instaram 100 40 249 181
instgram 100 38 248 171
inastgram 100 36 249 175
isntagram 100 30 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram insatgram 100 51
2
IGTV from Instagram - Watch IG Videos & Clips igtv 44 25
3
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
4
Grid Photo Maker for Instagram - PhotoSplit photo split 18 17
5
Video Downloader for Instagram & Save photos save videos 32 21
6
Repost for Instagram - Regrann regann 38 43
7
Followers & Unfollowers for Instagram | InstaBoard instaboard ≤5 30
8
Preview - Plan your Instagram preview 41 49
9
InStar - Free Instagram followers community instagram followers free 46 12
10
PopJam popjam 26 28

These five keywords: “inetagram”, “instaram”, “instgram”, “inastgram”, “isntagram”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Regrann Pro - Repost for Instagram”, “Grid Photo Maker for Instagram - PhotoSplit”, “Video Downloader for Instagram & Save photos”, “Repost for Instagram - Regrann”, “Followers & Unfollowers for Instagram | InstaBoard”, “Preview - Plan your Instagram”, “InStar - Free Instagram followers community”, “PopJam”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “preferred”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “preferred