"allergies" App Store Keywords Research Case | ASOTools
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"allergies" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “allergies” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tatuajes”, “horaire de priere”, “telugu news”, “ocean game”, “tally”, “ca lottery”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “allergies” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword allergies from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
seasonal allergies 36 19 246 108
food allergies 34 6 249 57
food allergies - russian ≤5 30 250+ 165
my pollen forecast - allergies ≤5 30 246 140
allergies 101 ≤5 30 246 102

The search volume of the core keyword allergies in Google App Store reached 35, its difficulty level reached 9, and the number of apps related to it reached 246, among them, there are 25 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
WebMD Allergy allergic 48 7
2
Pollen Wise - What's in your air, when and where pollen counter 38 35
3
klarify - Pollen Count & Forecasts for Hayfever US pollen count 31 32
4
Allergy Alert by Pollen.com polen 45 29
5
ZYRTEC® AllergyCast® zyrtec 31 46
6
AllergyEats allergic food 34 6
7
Allergy Finder allergy finder app ≤5 30
8
Food Allergy Scanner food allergen 34 4
9
Allergy: Causes, Diagnosis, and Management anaphylaxis 43 46
10
Allergy Life allergy fly ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fasts 68 52 250+ 232
claras 66 47 250+ 222
fasting 62 51 249 52
instrução técnica 61 54 249 245
htracker 60 62 250+ 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fasting App - Zero Calories Fasting Tracker fasting 62 51
2
Zero - Simple Fasting Tracker zero 50 68
3
Fasting Hours Tracker - Fast Timer fasting hours tracker ≤5 11
4
Fastic: Fasting App & Intermittent Fasting Tracker fastic 27 22
5
Night Fast - Intermittent Fasting Tracker myfast ≤5 27
6
DoFasting - Intermittent Fasting & Healthy Diet dofasting 17 27
7
FastHabit Intermittent Fasting fast habit 10 11
8
Faster - Free Intermittent Fasting Diet App free intermittent fasting app 17 14
9
Fasting Time - Intermittent Fasting Tracker Diet fasting time 22 28
10
BodyFast Intermittent Fasting Tracker - Diet Coach body fast 19 15

These five keywords: “fasts”, “claras”, “fasting”, “instrução técnica”, “htracker”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fasting App - Zero Calories Fasting Tracker”, “Zero - Simple Fasting Tracker”, “Fasting Hours Tracker - Fast Timer”, “Fastic: Fasting App & Intermittent Fasting Tracker”, “Night Fast - Intermittent Fasting Tracker”, “DoFasting - Intermittent Fasting & Healthy Diet”, “FastHabit Intermittent Fasting”, “Faster - Free Intermittent Fasting Diet App”, “Fasting Time - Intermittent Fasting Tracker Diet”, “BodyFast Intermittent Fasting Tracker - Diet Coach”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “allergies”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “allergies