"ajedrez juego" App Store Keywords Research Case | ASOTools
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"ajedrez juego" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ajedrez juego” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ares”, “jagger”, “谷歌地图”, “montana”, “chi”, “mcps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ajedrez juego” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ajedrez juego from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
juego de ajedrez 29 30 250+ 127
juego de ajedrez gratis 16 30 250+ 123
juego de ajedrez en linea 12 30 249 123
juego de ajedrez online 9 30 250+ 126
juego de ajedrez online amigos ≤5 9 250+ 132

The search volume of the core keyword ajedrez juego in Google App Store reached 36, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 110 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chess chess 60 83
2
Chess - Strategy board game agedress 48 36
3
Chess Free schach 36 13
4
Chess shes 46 24
5
Chess · Play & Learn chees 53 20
6
3D Chess: Free Offline Game chess titans 15 10
7
Chess Master 3D Free chesy 45 54
8
Chess Free chess free cnvcs ≤5 7
9
Smart Chess Free opponent 31 23
10
Chess animalchesslite ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bol 68 57 250+ 208
word s 66 66 250+ 226
leichess 61 30 250+ 175
chess 60 83 250+ 126
words 59 75 250+ 143

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
bol.com bol.com 41 27
2
Bubble Shooter bobble shooting 60 26
3
Stack Ball - Blast through platforms jup 56 45
4
Tiles Hop: EDM Rush! abrahamlincon 56 19
5
8 Ball Pool pool 56 72
6
Dancing Road: Color Ball Run! ball 50 81
7
Sand Balls - Puzzle Game fanboy 39 48
8
BOL App bol game app registration ≤5 24
9
Drop Stack Ball - Fall Helix Blast Crash 3D b a l l ball 51 19
10
Head Ball 2 head 46 67

These five keywords: “bol”, “word s”, “leichess”, “chess”, “words”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “bol.com”, “Bubble Shooter”, “Stack Ball - Blast through platforms”, “Tiles Hop: EDM Rush!”, “8 Ball Pool”, “Dancing Road: Color Ball Run!”, “Sand Balls - Puzzle Game”, “BOL App”, “Drop Stack Ball - Fall Helix Blast Crash 3D”, “Head Ball 2”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ajedrez juego”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ajedrez juego