"montana" App Store Keywords Research Case | ASOTools
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"montana" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “montana” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “holding hands”, “wedding anniversary”, “touching”, “knock”, “finn wolfhard”, “t shirts”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “montana” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword montana from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
hannah montana 43 23 250+ 131
french montana 39 43 250+ 196
whitefish montana 34 47 250+ 235
missoula montana 34 46 250+ 228
big sky montana 33 34 249 185

The search volume of the core keyword montana in Google App Store reached 40, its difficulty level reached 47, and the number of apps related to it reached 250+, among them, there are 7 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Montana Lottery Official App montana lottery 23 32
2
MDT Travel Info montaña 43 8
3
Montana MVD Practice Driver Test mvd 33 37
4
Montana Talks - Where Montana Talks montaña 43 8
5
NBC Montana News nbc montana news 9 8
6
Montana Local News missoula montana 34 46
7
Montana Standard the montana standard ≤5 30
8
Montana Solitaire the montana standard ≤5 30
9
University of Montana university of montana 19 8
10
Montana Credit Union Mobile App montana federal credit union 9 1

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
24th news 65 21 250+ 175
news cnn 65 16 250+ 154
abc news 61 17 250+ 159
nbc 57 37 249 136
al pacino 56 43 250+ 197

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
NBC News: Breaking News, US News & Live Video nbc news 54 12
2
CBS News - Live Breaking News c b s news 55 11
3
News Break: Local Breaking Stories & US Headlines newsbreak 63 17
4
SmartNews: Local News Break smartnews 34 36
5
CBS News - Live Breaking News free news 20 15
6
CNN Breaking US & World News cnn 72 27
7
News24: Breaking News. First news 24 42 20
8
Fox News: Breaking News, Live Video & News Alerts fox news 76 15
9
BBC News bbcnews 87 24
10
AP News ap 51 64

These five keywords: “24th news”, “news cnn”, “abc news”, “nbc”, “al pacino”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “NBC News: Breaking News, US News & Live Video”, “CBS News - Live Breaking News”, “News Break: Local Breaking Stories & US Headlines”, “SmartNews: Local News Break”, “CBS News - Live Breaking News”, “CNN Breaking US & World News”, “News24: Breaking News. First”, “Fox News: Breaking News, Live Video & News Alerts”, “BBC News”, “AP News”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “montana”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “montana