"airpods" App Store Keywords Research Case | ASOTools
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"airpods" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “airpods” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “book”, “disney+ hotstar”, “satta”, “flea”, “carpe diem”, “handelsbanken”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “airpods” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword airpods from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
airpods pro 65 34 248 172
find my airpods 46 27 250+ 152
apple airpods 46 25 250+ 151
apple airpods pro 39 39 250+ 192
findmy airpods 38 32 250+ 169

The search volume of the core keyword airpods in Google App Store reached 66, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 145 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
AndroPods - use Airpods on Android airpod pros 65 35
2
MaterialPods (AirPod battery app + Pro) pods 9 31
3
AirDroid | An AirPod Battery App i100 ≤5 30
4
AirBattery سماعات ابل 26 28
5
AirBoss | AirPods Control + AirPods Battery airpods pro volume control 14 21
6
Assistant Trigger (Airpods battery & more) assistant airpods pro ≤5 30
7
PodAir - AirPods Battery Level apple earphones 36 21
8
Podroid (Using Airpod on android like iphone) configurar airpods ≤5 20
9
Wunderfind: Find Lost Device - Headphones winderfind 53 47
10
AirPods Assist apple airpods game ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twithr 93 30 250+ 243
prinsteret 87 30 250+ 116
apple 82 68 250+ 64
espoty fay 82 60 249 230
spotify 82 46 250+ 91

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Livestream Twitch Multiplayers Games Advices tuichi ≤5 30
2
Evony: The King's Return envy 45 33
3
Bowling King bowling 55 71
4
Teamfight Tactics: League of Legends Strategy Game tft 57 44
5
PayPal Mobile Cash: Send and Request Money Fast pypale 83 30
6
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 57
7
+Download 4 Instagram Twitter download plus ≤5 27
8
Twitch: Livestream Multiplayer Games & Esports toitsh 85 66
9
pixiv ehentai 60 30
10
AMAZE! maze 44 65

These five keywords: “twithr”, “prinsteret”, “apple”, “espoty fay”, “spotify”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Livestream Twitch Multiplayers Games Advices”, “Evony: The King's Return”, “Bowling King”, “Teamfight Tactics: League of Legends Strategy Game”, “PayPal Mobile Cash: Send and Request Money Fast”, “Discord - Talk, Video Chat & Hang Out with Friends”, “+Download 4 Instagram Twitter”, “Twitch: Livestream Multiplayer Games & Esports”, “pixiv”, “AMAZE!”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “airpods”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “airpods