"pianos" App Store Keywords Research Case | ASOTools
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"pianos" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “pianos” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “house”, “stock market”, “traductor ingles a español”, “cameo”, “livedoor”, “poetical”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “pianos” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword pianos from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pianos tiles 33 8 250+ 83
juego de pianos 28 14 250+ 132
pianos games 28 12 250+ 123
pianos electrónicos 23 10 250+ 104
juegos de pianos 20 13 250+ 129

The search volume of the core keyword pianos in Google App Store reached 58, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 128 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Real Piano piaon 58 55
2
Magic Tiles 3 tiles 49 58
3
Piano + pianist 22 15
4
Pink Piano pink pink 16 3
5
Piano Free - Keyboard with Magic Tiles Music Games freeeeeeeeeeee games 55 30
6
Piano Magic Tiles Hot song - Free Piano Game piano tileals 33 30
7
My Piano bye bye birdie 24 46
8
Piano Magic Tiles Pop Music 2 beano 32 49
9
Piano - Play & Learn Free songs. songs songs 70 14
10
Piano Kids - Music & Songs juegis. de. niños 46 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
juegues 70 61 250+ 239
songs songs 70 14 250+ 101
3 66 100 250+ 218
(3) 66 38 250+ 210
new song 66 28 250+ 146

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WorldCraft: 3D Build & Craft miand craft 78 23
2
Maze King dificile 23 29
3
Mega Ramp Moto Bike Stunts: Bike Racing Games mega ramp moto bike stunts bike racing games ≤5 4
4
Troll Face Quest: Video Games troll 46 60
5
Piano Music Go 2020: EDM Piano Games piano music 33 23
6
Car Traffic Race carritos de carrera gratis ≤5 11
7
Real Commando Secret Mission - Free Shooting Games butilbrometo de escopolamina 19 46
8
Banana Kong juegas 70 30
9
Roll the Ball® - slide puzzle negligible 36 42
10
Quadris® - timeless puzzle quadris 11 28

These five keywords: “juegues”, “songs songs”, “3”, “(3)”, “new song”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WorldCraft: 3D Build & Craft”, “Maze King”, “Mega Ramp Moto Bike Stunts: Bike Racing Games”, “Troll Face Quest: Video Games”, “Piano Music Go 2020: EDM Piano Games”, “Car Traffic Race”, “Real Commando Secret Mission - Free Shooting Games”, “Banana Kong”, “Roll the Ball® - slide puzzle”, “Quadris® - timeless puzzle”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “pianos”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “pianos