"adventures" App Store Keywords Research Case | ASOTools
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"adventures" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “adventures” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “post mortem”, “james harden”, “jakarta”, “adele”, “pelton”, “nether”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “adventures” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword adventures from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
barbie dreamhouse adventures 40 35 250+ 224
barbie dream house adventures 33 30 250+ 213
adventures of tintin 31 34 250+ 209
adventures in odyssey 30 36 250+ 194
jackie chan adventures 29 33 250+ 214

The search volume of the core keyword adventures in Google App Store reached 39, its difficulty level reached 50, and the number of apps related to it reached 250+, among them, there are 155 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rayman Adventures platfomer 46 7
2
[3D Platformer] Super Bear Adventure bear 56 72
3
Hotel Transylvania Adventures - Run, Jump, Build! transylvania hotel 50 34
4
Mobile Adventures mobile adventures 12 20
5
Ghost Town Adventures: Mystery Riddles Game ghost adventure 36 17
6
Adventures Story 2 adventure. story 16 14
7
Jungle Adventures 3 jungles 50 11
8
Ice Age Adventures ice age 44 33
9
Alto's Adventure sofear 56 57
10
Diggy's Adventure: Logic Puzzles & Maze Escape RPG diggy's adventure 32 29

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
juego 70 67 250+ 250
juega 70 65 250+ 250
scrat 68 74 250+ 57
khon academy 66 27 249 171
juegos 64 64 250+ 249

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Subway Surfers sabuway 73 27
2
Sonic Dash - Endless Running & Racing Game somic 68 18
3
Super Machino go: world adventure game game for free 42 53
4
Candy Crush Saga cand 63 80
5
Baby Manor: Baby Raising Simulation & Home Design 冰晶 ≤5 31
6
Geometry Dash Lite geometry dash 58 27
7
Roblox roblocxx 88 63
8
slither.io game 70 100
9
Hill Climb Racing carros 51 47
10
Ice Cream Inc. oyunu 40 52

These five keywords: “juego”, “juega”, “scrat”, “khon academy”, “juegos”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Subway Surfers”, “Sonic Dash - Endless Running & Racing Game”, “Super Machino go: world adventure game”, “Candy Crush Saga”, “Baby Manor: Baby Raising Simulation & Home Design”, “Geometry Dash Lite”, “Roblox”, “slither.io”, “Hill Climb Racing”, “Ice Cream Inc.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “adventures”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “adventures