"active" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “active” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “boulders”, “the boys game”, “car auction”, “teamworks”, “casper”, “metroid”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “active” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword active from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
active learning	50	15	249	121
active learner	50	15	249	113
actively learn	50	12	250+	101
interactive brokers	44	19	250+	143
vivoactive 3 garmin	43	35	247	184

The search volume of the core keyword active in Google App Store reached 38, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 34 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		ACTIVE	active app	11	5
2		Active Experience	active experience	6	15
3		Active by POPSUGAR	pop sugar	34	20
4		Watch Active Plugin	samsung galaxy watch active plugin	≤5	5
5		ACTIVE On-Site	on-site	26	38
6		My Active Health	my active health	6	10
7		Active Era	activera	18	42
8		Bryton Active	bryton	26	42
9		Goji Active	goji berry	41	48
10		Active Jersey	mygym active kurstrainerapp	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
oogle	100	86	247	208
goofle	100	53	247	209
etcy	78	50	250+	223
cjrome	75	46	248	198
dafit	68	38	249	199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Google	googl	100	79
2		Google Chrome: Fast & Secure	chrome	76	47
3		Google Go: A lighter, faster way to search	googul	100	48
4		Google Drive	googledi	85	49
5		Google Fit: Health and Activity Tracking	fit	51	69
6		Google Earth	eather	100	96
7		Google Play Games	p l a y s t o r e	80	54
8		Google Meet	goigle meets	83	57
9		Google app for Android TV	favortie	53	55
10		Google Voice	google voice	66	25

These five keywords: “oogle”, “goofle”, “etcy”, “cjrome”, “dafit”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google”, “Google Chrome: Fast & Secure”, “Google Go: A lighter, faster way to search”, “Google Drive”, “Google Fit: Health and Activity Tracking”, “Google Earth”, “Google Play Games”, “Google Meet”, “Google app for Android TV”, “Google Voice”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “active”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools