"wikibuy" App Store Keywords Research Case | ASOTools
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"wikibuy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “wikibuy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bela”, “firestarter”, “rhyming”, “putt putt”, “theatres”, “voted”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “wikibuy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword wikibuy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
wikibuy capital one 11 20 250+ 153
wikibuy from capital one 8 17 250+ 147
wikibuy, llc ≤5 15 249 148
wikibuy for android ≤5 30 250+ 219
wikibuy app capital one ≤5 30 249 232

The search volume of the core keyword wikibuy in Google App Store reached 40, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Capital One Shopping: Formerly Wikibuy wiki buy 34 25
2
Honey Smart Shopping Assistant honey 60 63
3
The Coupons App® coupon codes 29 5
4
Coupons Buddy - Coupons & Cash Back Savings coupondunia 19 12
5
wikiHow: how to do anything how to 55 70
6
Groupon - Shop Deals, Discounts & Coupons wowcher 45 41
7
RetailMeNot: Coupons, Deals & Discounts retail me bot 46 20
8
Rakuten: Get Cash Back on your holiday shopping rakuten 60 46
9
Google Shopping: Search thousands of stores shopping 58 66
10
Amazon Assistant amazon kundenservice 33 41

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
amaxon 100 29 248 126
amazom 100 22 247 110
amzoma 100 30 250+ 160
amazun 100 30 249 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceboke 100 64
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic 65 79
5
Fruit Ninja® spiel 51 59
6
Monster Legends monsters 53 35
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream TV shows & watch the latest movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “amaxon”, “amazom”, “amzoma”, “amazun”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream TV shows & watch the latest movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “wikibuy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “wikibuy