"카카오맵" App Store Keywords Research Case | ASOTools
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"카카오맵" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “카카오맵” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “factorización”, “weather apps”, “kids cars”, “meseger”, “scene”, “indeed employer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “카카오맵” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 카카오맵 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
카카오맵 - 대한민국 no.1 지도앱 ( 지도 / 내비게이션 / 대중교통 / 로드뷰 ) ≤5 30 250+ 173
카카오맵 - 대한민국 no.1 지도앱 ( 지도 / 내비게이션 / 대중교통 / 로드뷰 )카카오네비 ≤5 30 250+ 164
네이버지도카카오맵 ≤5 30 249 178
카카오맵 지도 ≤5 30 248 202
카카오맵 (다음지도 4.0)카카오맵 ≤5 30 248 163

The search volume of the core keyword 카카오맵 in Google App Store reached 35, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 180 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
KakaoMap - Map / Navigation 다음지도 39 33
2
카카오내비 카카오네비 12 33
3
KakaoTalk: Free Calls & Text 카카오톡 43 36
4
Kakao Driver 카카오 t 대리 기사용 ≤5 30
5
Daum Mail - 다음 메일 다음메일 38 41
6
다음 - Daum daym 53 56
7
Kakao T - Taxi, Driver, Parking, Navigation, Bike 카카오택시 23 40
8
KakaoStory kokoa story 36 28
9
NAVER Map, Navigation 네이버 지도 37 30
10
KakaoMetro - Subway Navigation kakao metro 7 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eather 100 96 250+ 216
faceb 100 79 250+ 240
ficpok 100 72 250+ 245
faceboke 100 64 250+ 236
fassabook 100 64 249 231

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Earth google warth 75 29
2
Weather by WeatherBug: Live Radar Map & Forecast wearthe 100 31
3
AccuWeather: Live weather radar & local forecast weatheroo 100 73
4
WEATHER NOW mateo 36 35
5
WEATHER NOW PREMIUM forecast, rain radar & widgets weather now forecast u0026 widget ≤5 11
6
3D EARTH - accurate weather forecast & rain radar living earth 19 7
7
Earth & Moon in HD Gyro 3D Parallax Live Wallpaper movement of the earth 18 16
8
Weather weathered 100 28
9
Earth 3D globe terrestre 29 10
10
3D Sense Clock & Weather lucid weather clock ≤5 30

These five keywords: “eather”, “faceb”, “ficpok”, “faceboke”, “fassabook”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Earth”, “Weather by WeatherBug: Live Radar Map & Forecast”, “AccuWeather: Live weather radar & local forecast”, “WEATHER NOW”, “WEATHER NOW PREMIUM forecast, rain radar & widgets”, “3D EARTH - accurate weather forecast & rain radar”, “Earth & Moon in HD Gyro 3D Parallax Live Wallpaper”, “Weather”, “Earth 3D”, “3D Sense Clock & Weather”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “카카오맵”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “카카오맵