"증권" App Store Keywords Research Case | ASOTools
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"증권" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “증권” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “badland”, “monsta x”, “recomendaciones”, “muta”, “poesias”, “tipsters”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “증권” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 증권 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
증권사 33 9 250+ 89
nh 투자증권 21 37 249 220
유진투자증권 11 27 248 193
ibk 증권 비대면개설 ≤5 30 250+ 109
ibk투자증권 ibk farm ≤5 30 249 230

The search volume of the core keyword 증권 in Google App Store reached 33, its difficulty level reached 33, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
삼성증권 mPOP (계좌개설 겸용) 삼성증권 new mpop (계좌개설 겸용)삼성증권 ≤5 21
2
증권통 etomato ≤5 30
3
증권플러스 거래용 증권플러스 비상장주식 ≤5 25
4
키움증권 영웅문S 증권사 33 9
5
NH투자증권 QV(큐브)-계좌개설 겸용 nh 투자증권 21 37
6
주식창(No.1 증권 시세 주가 국내증시 상한가) 주가 18 9
7
모바일증권 나무(계좌개설 겸용) 투자증권 나무 ≤5 25
8
One-Stop Financial Service : Stockplus 카카오증권 ≤5 18
9
한국투자증권 (계좌개설 포함) 증권계좌개설 ≤5 13
10
한국경제TV (증권뉴스, 주식시세, 종목VOD) 실시간 증권뉴스 ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
market media 73 18 250+ 128
finance yahoo 73 13 250+ 110
indexes 73 5 250+ 58
investor 68 36 250+ 67
newyork time 66 27 250+ 228

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ripl: Social Media Marketing for Small Businesses social media marketing 30 14
2
MarketWatch dow jones 59 9
3
Bloomberg: Market & Financial News bloomberg ht 58 34
4
Social Media Video Post Maker & Video Story Maker social media video 9 17
5
Social Media Marketing optimal blue 14 11
6
CNBC: Breaking Business News & Live Market Data cbnc 65 22
7
Promo: Marketing Video Maker promotional 41 18
8
MarketsMojo: Live Stocks & Share Market Investment markets mojo ≤5 30
9
VideoADKing - Promo Video, Intro Maker, Ad Creator storyblocks 36 29
10
Social Media Post Maker - Social Post post 60 71

These five keywords: “market media”, “finance yahoo”, “indexes”, “investor”, “newyork time”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ripl: Social Media Marketing for Small Businesses”, “MarketWatch”, “Bloomberg: Market & Financial News”, “Social Media Video Post Maker & Video Story Maker”, “Social Media Marketing”, “CNBC: Breaking Business News & Live Market Data”, “Promo: Marketing Video Maker”, “MarketsMojo: Live Stocks & Share Market Investment”, “VideoADKing - Promo Video, Intro Maker, Ad Creator”, “Social Media Post Maker - Social Post”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “증권”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “증권