"网易云" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “网易云” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “water bottle”, “quaint”, “builds”, “activities for kids”, “imagine learning”, “opulence”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “网易云” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 网易云 from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
网易云音乐 | 38 | 27 | 250+ | 166 |
网易 云音乐 | 34 | 30 | 249 | 17 |
网易云课堂 | 20 | 23 | 250+ | 149 |
网易云音乐下载 | 19 | 30 | 250+ | 19 |
网易云企课 | ≤5 | 30 | 249 | 237 |
The search volume of the core keyword 网易云 in Google App Store reached 36, its difficulty level reached 36, and the number of apps related to it reached 248, among them, there are 194 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | 回家Link-免费海外华人极速翻墙回国,看芒果TV、优酷、听网易云音乐酷狗,访问大陆各大音乐视频网站 | 網易雲音樂 | 13 | 23 | |
2 |
|
松果加速器-海外华人极速回国VPN,体验QQ、网易云、音乐,游戏,国内影音手游支持各大平台 | 網易雲音樂 | 13 | 23 |
3 |
|
子期 音乐 - 网易云音乐 Lite | 网易云音乐 | 38 | 27 |
4 |
|
Easy Music Assit | 网易云音乐 | 38 | 27 |
5 |
|
Transocks Free VPN for Chinese to visit China | 穿梭 | 26 | 29 |
6 |
|
飞鱼(永久免费回国VPN,大陆用户不适用)——海外党解锁国内音乐视频资源回国追剧听音乐的加速器 | 回国vpn | 9 | 21 |
7 |
|
快帆专业版 - 海外华人回国加速器VPN,畅享大陆音乐视频APP,支持Pad/TV | 快帆 | 23 | 26 |
8 |
|
QuickFox-永久免费的海外华人回国加速器,翻墙vpn访问大陆网络,解锁网易云音乐,爱奇艺等限制 | 小辣椒 | 10 | 22 |
9 |
|
Spotify: Listen to new music, podcasts, and songs | espoty fay | 82 | 60 |
10 |
|
网抑云热评 | 网易云企课 | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
instagra | 100 | 99 | 250+ | 158 |
nstagram | 100 | 95 | 250+ | 166 |
instag | 100 | 88 | 250+ | 169 |
oogle | 100 | 86 | 247 | 208 |
faceb | 100 | 79 | 250+ | 240 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
nstagram | 100 | 95 | |
2 |
|
Layout from Instagram: Collage | layout | 51 | 43 |
3 |
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Threads from Instagram | threads | 48 | 25 |
4 |
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Boomerang from Instagram | boomerang | 55 | 50 |
5 |
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IGTV from Instagram - Watch IG Videos & Clips | igtv | 44 | 26 |
6 |
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Repost for Instagram - Regrann | regann | 38 | 43 |
7 |
|
Video Downloader for Instagram | video downloader for instagram | 66 | 46 |
8 |
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FollowMeter - Unfollowers Analytics for Instagram | support instagram | 31 | 17 |
9 |
|
Friendly IG | john appleseed | 38 | 30 |
10 |
|
FastSave for Instagram | fasfast | 68 | 63 |
These five keywords: “instagra”, “nstagram”, “instag”, “oogle”, “faceb”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Layout from Instagram: Collage”, “Threads from Instagram”, “Boomerang from Instagram”, “IGTV from Instagram - Watch IG Videos & Clips”, “Repost for Instagram - Regrann”, “Video Downloader for Instagram”, “FollowMeter - Unfollowers Analytics for Instagram”, “Friendly IG”, “FastSave for Instagram”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “网易云”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: