"builds" App Store Keywords Research Case | ASOTools
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"builds" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “builds” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “minecrft”, “контакт”, “sky bet”, “dc”, “polsat news”, “toulouse”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “builds” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword builds from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
pro builds 41 28 250+ 207
builds for lol 29 13 250+ 96
lol builds 29 11 250+ 90
minecraft builds houses 24 15 250+ 142
minecraft builds 23 20 250+ 174

The search volume of the core keyword builds in Google App Store reached 51, its difficulty level reached 41, and the number of apps related to it reached 250+, among them, there are 211 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Catalyst - Builds for LoL, TFT Helper mobafire 32 31
2
builds.gg builds.gg ≤5 30
3
Probuilds for LoL & Wild Rift - LoLegacy pro builds 41 28
4
Leviathan - Builds for LoL leviathan 31 39
5
LoL Builds - Champion GG for League of Legends champion gg 39 27
6
PC Builder - Part Picker & Generate Builds! pcpartpicker 50 48
7
Builds Assist for LOL builds assist for lol ≤5 13
8
Smite Brasil - Builds smite brasil builds ≤5 26
9
GUNSTRUCTION gunsmith 21 20
10
Pocket Build - Ultimate sandbox building build 49 82

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
robloxen 88 24 250+ 145
roblodd 88 30 250+ 243
roblodlx 88 30 250+ 241
tiek took 83 58 249 236
minecraft 80 95 250+ 202

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
How to Draw Rblx Characters Step by Step zompiggy 9 31
2
Obby Escape from Prison - Roblx Jigsaw Game obby games in roblox free ≤5 20
3
piggy piano for obby escape mod roblx2020 ≤5 10
4
Mod Mousy VS Owell obby - Sumilation survivor mousy 15 28
5
Escape Piggy Survival Game 2020 piggy house game ≤5 7
6
Ultimate Cookie The Robloxe Swirl : World adventur rainbow ride ≤5 30
7
Stickman Hook stichman 45 27
8
Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL) piggy alpha new chapter 12 ≤5 23
9
Baldi Classic Tower of Hell - Climb Adventure Game baldi's basics tower of hell ≤5 25
10
Piggy Game for Robux piggy games 27 9

These five keywords: “robloxen”, “roblodd”, “roblodlx”, “tiek took”, “minecraft”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “How to Draw Rblx Characters Step by Step”, “Obby Escape from Prison - Roblx Jigsaw Game”, “piggy piano for obby escape mod”, “Mod Mousy VS Owell obby - Sumilation survivor”, “Escape Piggy Survival Game 2020”, “Ultimate Cookie The Robloxe Swirl : World adventur”, “Stickman Hook”, “Scary Piggy Chapter 12 Roblx Mod (UNOFFICIAL)”, “Baldi Classic Tower of Hell - Climb Adventure Game”, “Piggy Game for Robux”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “builds”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “builds