"亚马逊" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “亚马逊” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “dafit”, “drawing apps”, “goatee”, “discuss”, “kookaburra”, “planting flower”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “亚马逊” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword 亚马逊 from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
亚马逊中国 | 9 | 16 | 248 | 127 |
亚马逊购物 | 8 | 11 | 247 | 99 |
亚马逊光电 | ≤5 | 24 | 250+ | 187 |
亚马逊海外购 | ≤5 | 12 | 248 | 116 |
亚马逊香港 | ≤5 | 30 | 247 | 155 |
The search volume of the core keyword 亚马逊 in Google App Store reached 36, its difficulty level reached 9, and the number of apps related to it reached 249, among them, there are 69 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Amazon Shopping - Search, Find, Ship, and Save | amaz | 100 | 60 | |
2 |
|
Amazon for Tablets | amazon for ipad | 29 | 33 |
3 |
|
Amazon Assistant | amazon kundenservice | 33 | 41 |
4 |
|
Amazon Prime Video | àmazon prime | 85 | 45 |
5 |
|
Amazon Seller | amazon sellers | 58 | 16 |
6 |
|
Amazon Kindle | kindle | 63 | 37 |
7 |
|
Amazon Go | amazon go | 34 | 21 |
8 |
|
Amazon Drive | amazon drive | 35 | 26 |
9 |
|
Amazon Prime Now | amazon fresh | 45 | 25 |
10 |
|
Discount Shopping for Amazon - Cheaper finder | discount shopping for amazon | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
amaz | 100 | 60 | 248 | 76 |
amazin | 100 | 52 | 250+ | 188 |
favs book | 100 | 37 | 250+ | 160 |
amaxon | 100 | 29 | 248 | 126 |
smazon | 100 | 29 | 246 | 126 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Amazon Shopping - Search, Find, Ship, and Save | amazin | 100 | 52 |
2 |
|
Amazon Prime Video | àmazon prime | 85 | 45 |
3 |
|
Prime Video - Android TV | pr | 53 | 52 |
4 |
|
Amazon Music | amazon alexa music | 9 | 15 |
5 |
|
Amazon for Tablets | amazon for ipad | 29 | 33 |
6 |
|
Amazon Music: Stream and Discover Songs & Podcasts | amazon music | 63 | 31 |
7 |
|
Amazon Alexa Music, Cameras, & TV Control | alexa chung | 39 | 48 |
8 |
|
Amazon Photos | amazon photo | 47 | 35 |
9 |
|
Amazon Prime Now | amazon fresh | 45 | 25 |
10 |
|
Amazon A to Z | amazon a to z | 49 | 18 |
These five keywords: “amaz”, “amazin”, “favs book”, “amaxon”, “smazon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Prime Video - Android TV”, “Amazon Music”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Photos”, “Amazon Prime Now”, “Amazon A to Z”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “亚马逊”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: