"クックパッド" App Store Keywords Research Case | ASOTools
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"クックパッド" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “クックパッド” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “webstr”, “minecrafters”, “tin tuc”, “claras”, “milik”, “te”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “クックパッド” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword クックパッド from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
みんなのお弁当 by クックパッド ≤5 30 9 0
料理レシピをブックマーク for クックパッド ≤5 30 250+ 77
料理レシピをブックマーク for クックパッド [クックマーク] ≤5 30 250+ 68
クックパッドマート for ドライバー - 配送員専用アプリ ≤5 30 249 247
クックパッドマート - 生鮮食品ネットスーパー ≤5 30 249 242

The search volume of the core keyword クックパッド in Google App Store reached 55, its difficulty level reached 24, and the number of apps related to it reached 249, among them, there are 174 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
クックパッド-No.1料理レシピ検索アプリ レシピ 34 9
2
Cookpad - Create your own Recipes coped 50 45
3
お料理アルバム by クックパッド クックパッド -no.1料理レシピ検索アプリ ≤5 30
4
cookpadLive -クッキングLiveアプリ- cookpadtv ≤5 24
5
クックパッド◆Memo クックパッド -no.1料理レシピ検索アプリ ≤5 30
6
クラシル - 料理をレシピ動画で簡単に 献立 31 18
7
DELISH KITCHEN - 無料レシピ動画で料理を楽しく・簡単に delish kitchen 9 32
8
Foood ~クックパッドレシピの保存から食材の管理まで~ クックパッドマート - 生鮮食品ネットスーパー ≤5 30
9
MinaReci(Search Japanese food) cookpad tv ≤5 30
10
🏆 Craftlog Recipes - daily cooking helper coolinaris ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
climas 100 32 250+ 183
amaxon 100 28 247 122
faço book 100 25 250+ 175
amazom 100 23 246 107
fcee book 100 30 250+ 196

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weather forecast wheather 100 33
2
Weather forecast previsão do tempo 82 30
3
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
4
Weather Forecast aplicacion del estado del tiempo ≤5 15
5
Transparent clock & weather - forecast & radar weather widget 26 35
6
Weather Forecast free clima cd juárez 41 22
7
Free Weather Forecast & Clock Widget offline weather app free south africa 2020 ≤5 13
8
Weather Forecast metrologia 38 21
9
Yahoo Weather yahoo weather 37 29
10
Local Weather - Weather Widget local weather 43 30

These five keywords: “climas”, “amaxon”, “faço book”, “amazom”, “fcee book”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Weather forecast”, “Weather forecast”, “Weather Forecast & Snow Radar: The Weather Channel”, “Weather Forecast”, “Transparent clock & weather - forecast & radar”, “Weather Forecast free”, “Free Weather Forecast & Clock Widget”, “Weather Forecast”, “Yahoo Weather”, “Local Weather - Weather Widget”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “クックパッド”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “クックパッド