"наушниках" App Store Keywords Research Case | ASOTools
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"наушниках" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “наушниках” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “car sale”, “quaint”, “laser cutting”, “hong leong connect”, “polic”, “conocidos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “наушниках” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword наушниках from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
зайцев наушниках ≤5 27 249 243
баланс звука в наушниках блютуз ≤5 11 250+ 177
улучшение качества звука в наушниках ≤5 11 250+ 171
учили ель звука в наушниках ≤5 11 250+ 136
качественный звук в наушниках ≤5 10 250+ 163

The search volume of the core keyword наушниках in Google App Store reached 36, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 113 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Headphones Loud Volume Booster ear phones 33 7
2
Skullcandy skullcandy 44 39
3
Bluetooth Audio Widget Battery FREE kablosuz kulaklık 39 10
4
Headphones Equalizer - Music & Bass Enhancer equalization 45 14
5
Earphones Test+ earphones 51 12
6
Headphones Volume Booster casque audio 23 10
7
Volume Booster for Headphones with Equalizer rodaje auriculares ≤5 23
8
Headphones Volume Booster and Bass Booster volume bass booster for headphones ≤5 30
9
Earphone Alarm alarm headphones ≤5 10
10
My JBL Headphones jbl headphones 38 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
soundcloder 75 47 250+ 211
spund cloud 75 40 250+ 187
testen 73 21 250+ 167
air buds 72 23 250+ 141
airpods 66 30 250+ 142

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
SoundCloud - Play Music, Audio & New Songs spundcloud 75 50
2
RepostExchange - Promote Your Music repost exchange 16 22
3
Free Music for SoundCloud sondcloud downloader 50 30
4
SplitCloud Double Music - Play two songs at once double player for music pro ≤5 30
5
Musi Stream: Free Music for SoundCloud musi 28 83
6
Audiomack: Download New Music Offline Free milusic 65 42
7
DaMixhub Mixtape & Music Downloader midstate 16 28
8
SoundHound - Music Discovery & Lyrics concion 55 61
9
Music Cloud - Music Cloud Free netease cloud music ≤5 18
10
Spotify: Listen to new music, podcasts, and songs espoty fay 82 60

These five keywords: “soundcloder”, “spund cloud”, “testen”, “air buds”, “airpods”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “SoundCloud - Play Music, Audio & New Songs”, “RepostExchange - Promote Your Music”, “Free Music for SoundCloud”, “SplitCloud Double Music - Play two songs at once”, “Musi Stream: Free Music for SoundCloud”, “Audiomack: Download New Music Offline Free”, “DaMixhub Mixtape & Music Downloader”, “SoundHound - Music Discovery & Lyrics”, “Music Cloud - Music Cloud Free”, “Spotify: Listen to new music, podcasts, and songs”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “наушниках”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “наушниках