"healthy snacks" App Store Keywords Research Case | ASOTools
×

"healthy snacks" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “healthy snacks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “durban”, “renderer”, “code breaking”, “lenox”, “selfridge”, “shushi”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “healthy snacks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword healthy snacks from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
healthy snacks ideas 16 1 250+ 61
healthy snacks & breakfast recipes ≤5 30 250+ 55
healthy snacks for kids ≤5 30 250+ 86
healthy snacks sociedad anonima ≤5 30 250+ 68
healthy snacks recipes ≤5 30 250+ 61

The search volume of the core keyword healthy snacks in Google App Store reached 48, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Snacks Recipes: Healthy Low Calorie Snacks healthy snacks ideas 16 1
2
Healthy Snacks Recipes healthy snack ideas 24 2
3
Healthy Snacks recipes healthy snack ideas 24 2
4
Healthy Recipes free healthy recipes 7 2
5
Healthy Recipes healthy food 41 18
6
Snacks Recipes Offline meryenda 14 4
7
Easy Healthy Snack Recipes healthy snack ideas 24 2
8
Easy Healthy Recipes for free app easy healthy recipes 21 3
9
Healthy Snacks healthy snacks ideas 16 1
10
Fooducate - Eat better. Lose weight. Get healthy. healy food 50 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
convid19 87 32 246 159
dafit 68 38 249 199
google glassroom 67 17 250+ 93
jumvo 66 59 249 238
bumble 64 28 249 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
COVID Symptom Study infection tracker ≤5 30
2
COVID-19! - The current spread of disease conoravirus 90 19
3
Coronavírus - SUS ncov2019 ≤5 25
4
NHS COVID-19 cronovirus 90 49
5
COVID Tracker Ireland cornavirus tracker ≤5 5
6
COVID Alert cobid 19 31 6
7
COVID-19 corona update live district wise karnataka ≤5 20
8
COVID Alert South Africa health authority app south africa ≤5 30
9
COVIDWISE coronavirustracker 43 54
10
NZ COVID Tracer nz 58 41

These five keywords: “convid19”, “dafit”, “google glassroom”, “jumvo”, “bumble”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “COVID Symptom Study”, “COVID-19! - The current spread of disease”, “Coronavírus - SUS”, “NHS COVID-19”, “COVID Tracker Ireland”, “COVID Alert”, “COVID-19”, “COVID Alert South Africa”, “COVIDWISE”, “NZ COVID Tracer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “healthy snacks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “healthy snacks