"навигаторы" App Store Keywords Research Case | ASOTools
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"навигаторы" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “навигаторы” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “чате”, “bonitas imagenes”, “shower games baby”, “champions league”, “playstation”, “samsung tablet”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “навигаторы” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword навигаторы from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
навигаторы яндекс 9 12 250+ 124
навигаторы без интернета ≤5 9 250+ 141
навигаторы на андроид без интернета ≤5 10 250+ 156
навигаторы на андроид ≤5 10 250+ 146
лучшие навигаторы на андроид ≤5 9 250+ 144

The search volume of the core keyword навигаторы in Google App Store reached 43, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 142 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
GPS Live Map Direction Navigation - Street View 3D شوارع وطرقات ≤5 7
2
GPS Navigation and Route Finder gazarin zurag ≤5 14
3
GPS Navigation - Live Traffic Route: Place Finder gps navigation live traffic ≤5 30
4
Voice Gps Navigation & Map chị hương ≤5 19
5
Voice GPS Driving - GPS Navigation & Tracker 德高地图 ≤5 30
6
Live GPS Route Finder Earth Map & Voice Navigation video google map ≤5 6
7
Navigators Groningen navigators studentenvereniging groningen ≤5 30
8
Satellite View Earth Maps & GPS Live Navigation direction maps street view and earth navigation ≤5 30
9
Navigators Church @ Papakura, NZ arrowhead church ≤5 30
10
Forest Navigator навигатор грибника lite ≤5 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
goggle mapp 93 33 249 170
google mals 93 28 248 174
oogle maps 93 23 249 165
goggles map 93 21 250+ 161
google màps 93 21 250+ 156

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Maps - Navigate & Explore oogle maps 93 23
2
Google Maps Go - Directions, Traffic & Transit google mals 93 28
3
Google Earth eather 100 96
4
GPS, Maps, Voice Navigation & Directions nogent le rotrou 21 46
5
Navigation for Google Maps Go nawigacji google 18 16
6
Maps Directions & GPS Navigation map apple 39 20
7
Google Street View street view 51 43
8
Street View - Earth Map Live, GPS & Satellite Map satelite map 34 8
9
Street View Live Map 2020 - Satellite World Map google maps for kids ≤5 6
10
Google googl 100 79

These five keywords: “goggle mapp”, “google mals”, “oogle maps”, “goggles map”, “google màps”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Maps - Navigate & Explore”, “Google Maps Go - Directions, Traffic & Transit”, “Google Earth”, “GPS, Maps, Voice Navigation & Directions”, “Navigation for Google Maps Go”, “Maps Directions & GPS Navigation”, “Google Street View”, “Street View - Earth Map Live, GPS & Satellite Map”, “Street View Live Map 2020 - Satellite World Map”, “Google”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “навигаторы”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “навигаторы