"косметики" App Store Keywords Research Case | ASOTools
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"косметики" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “косметики” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “interiores design”, “guitarist”, “exchange rates”, “lazada philippines”, “plane tickets”, “cabelo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “косметики” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword косметики from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
интернет магазин косметики 6 10 250+ 120
срок годности косметики ≤5 20 249 181
косметики игры ≤5 23 250+ 226
ok google игра косметики ≤5 19 250+ 208
косметики игра ≤5 19 250+ 199

The search volume of the core keyword косметики in Google App Store reached 33, its difficulty level reached 12, and the number of apps related to it reached 250+, among them, there are 135 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CosmoBase - Сканер косметики ингредиенты косметики ≤5 10
2
Галерея Косметики интернет магазин косметики soda ≤5 18
3
Интернет магазин косметики KYLIEOPT л'этуаль интернет-магазин 12 37
4
Candy Makeup Beauty Game - Sweet Salon Makeover juegos para niñas 46 42
5
👠💄Princess Beauty Salon - Birthday Party Makeup beleza 31 25
6
Косметика даром интернет магазин косметики украина ≤5 15
7
DIY Makeup Slime Maker! Super Slime Simulations iceberg slim 26 36
8
Beautistics: makeup bag, beauty tracker, budgets toiletry bag 28 33
9
Beauty Drawing Pages Make Up Coloring Book Glitter boyama yapmayı ≤5 9
10
🏫💄School Date Makeup - Girl Dress Up escuela de belleza 11 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
firls 73 32 250+ 191
saphora 72 42 249 205
sephoria 72 40 250+ 191
sophora 72 37 250+ 184
shepora 72 36 249 188

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Girls' Frontline girls frontline 35 36
2
Rich Girls Shopping ???? - Cash Register Games go shopping 39 30
3
????????Sports Girl Makeup - Keep Fit ggirls 46 24
4
Rockstar Girls - Rock Band rockstar girls 7 30
5
Girl's War Z girl s gun cafe ≤5 23
6
Makeup Kit Cleaning – Makeup Games for Girls makeup kit 45 17
7
Design It Girl - Fashion Salon girl game for free 50 21
8
School Girl Trip : Summer Vacation Games For Girls summerholiday 24 37
9
Snow Princess - Games for Girls princess games for kids 9 12
10
Girly Lock Screen Wallpapers: Only Girls wallpapers for girls only lock screen ≤5 5

These five keywords: “firls”, “saphora”, “sephoria”, “sophora”, “shepora”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Girls' Frontline”, “Rich Girls Shopping ???? - Cash Register Games”, “????????Sports Girl Makeup - Keep Fit”, “Rockstar Girls - Rock Band”, “Girl's War Z”, “Makeup Kit Cleaning – Makeup Games for Girls”, “Design It Girl - Fashion Salon”, “School Girl Trip : Summer Vacation Games For Girls”, “Snow Princess - Games for Girls”, “Girly Lock Screen Wallpapers: Only Girls”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “косметики”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “косметики