"exchange rates" App Store Keywords Research Case | ASOTools
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"exchange rates" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “exchange rates” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “funny cats”, “p40”, “lg washing machine”, “eddie”, “canadian tire”, “whatsapp download status”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “exchange rates” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword exchange rates from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
money exchange rates 29 7 250+ 62
foreign exchange rates 28 6 250+ 71
currency exchange rates 23 12 250+ 63
exchange rates live 19 5 250+ 74
philippine peso exchange rates 16 1 250+ 29

The search volume of the core keyword exchange rates in Google App Store reached 38, its difficulty level reached 25, and the number of apps related to it reached 250+, among them, there are 64 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Exchange Rates & Currency Converter cerency converter 65 6
2
Currency Converter Plus Free with AccuRate™ currency convert 65 59
3
Exchange Rates currency exchange widget ≤5 4
4
Xe Currency Converter & Money Transfer xchange rate 60 44
5
All Currency Converter the currency converter 65 30
6
World Currency exchange rates carrancy exchange 53 6
7
Easy Currency Converter xcurrency converter 65 7
8
Currency FX Exchange Rates fx exchange rates 6 30
9
Currency Exchange Rates rates cut ≤5 11
10
Currency Converter - Money & Crypto Exchange Rates icurrency 33 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
finance yahoo 73 13 250+ 110
price of gold 70 2 250+ 22
gold today price 70 2 250+ 21
msn 66 46 250+ 194
currency convert 65 59 250+ 54

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yahoo Finance: Real-Time Stocks & Investing News yahoo finace 73 18
2
MSN Money- Stock Quotes & News msn 66 46
3
Yahoo Finance for Android TV hi-finance ≤5 30
4
MarketWatch dow jones live 65 9
5
Yahoo: News, Sports, Finance & Celebrity Videos yahoos 93 26
6
Investing.com: Stocks, Finance, Markets & News investor 68 36
7
My Stocks Portfolio & Widget portfolios 56 9
8
Stocks: Realtime Quotes Charts & Investor News stockspy 40 26
9
Bloomberg: Market & Financial News bloomberg ht 58 34
10
MarketCast robinhoo 37 15

These five keywords: “finance yahoo”, “price of gold”, “gold today price”, “msn”, “currency convert”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yahoo Finance: Real-Time Stocks & Investing News”, “MSN Money- Stock Quotes & News”, “Yahoo Finance for Android TV”, “MarketWatch”, “Yahoo: News, Sports, Finance & Celebrity Videos”, “Investing.com: Stocks, Finance, Markets & News”, “My Stocks Portfolio & Widget”, “Stocks: Realtime Quotes Charts & Investor News”, “Bloomberg: Market & Financial News”, “MarketCast”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “exchange rates”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “exchange rates