"zonbie" App Store Keywords Research Case | ASOTools
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"zonbie" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zonbie” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “gift idea”, “scattergories”, “deku”, “bbc arabic”, “semantics”, “moodle”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zonbie” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zonbie from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plants vs zonbies 2 31 20 248 138
zonbie games 25 22 250+ 163
zonbies2 18 30 250+ 210
zonbies 18 28 249 198
zonbie hunter ≤5 6 250+ 74

The search volume of the core keyword zonbie in Google App Store reached 41, its difficulty level reached 33, and the number of apps related to it reached 249, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zombie Catchers 🧟 Dead Winter cacher 45 45
2
Plants vs. Zombies FREE zoombi 56 39
3
Zombie Tsunami zombie 57 97
4
Plants vs. Zombies™ 2 Free zombies va plants 51 19
5
Zombeast: Survival Zombie Shooter juego de zombies 34 30
6
Zombie Frontier 3: Sniper FPS zombies 54 45
7
Zombie Puzzles Quest dusking ≤5 34
8
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 25
9
Stupid Zombies stupid 37 45
10
Zombie Roadkill 3D juegos de zomibies 34 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tatget 82 20 250+ 107
trger 82 20 250+ 91
targer 82 19 250+ 105
ppubgmobile 73 30 249 224
call of duty 69 19 249 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target trger 82 20
2
myTime for Target mytime 34 33
3
Target Registry target registry 48 29
4
Target Australia target it ≤5 12
5
DEAD TARGET: Zombie Offline - Shooting Games zombie games 46 32
6
Sniper Shooting: Mission Target 3D Game sniper shooting mission target 3d game ≤5 30
7
Coupons for Target target.com/redcard 14 30
8
Target Carrier target drive up 18 26
9
Tagged - Meet, Chat & Dating tagged 64 51
10
Dead Zombie Shooting Target 3D dead zombie shooting target 3d offline ≤5 6

These five keywords: “tatget”, “trger”, “targer”, “ppubgmobile”, “call of duty”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “myTime for Target”, “Target Registry”, “Target Australia”, “DEAD TARGET: Zombie Offline - Shooting Games”, “Sniper Shooting: Mission Target 3D Game”, “Coupons for Target”, “Target Carrier”, “Tagged - Meet, Chat & Dating”, “Dead Zombie Shooting Target 3D”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zonbie”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zonbie