"zombie plant" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zombie plant” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “solitaire card games”, “3d drawing”, “ocbc bank”, “compendium”, “arches”, “bmr”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zombie plant” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zombie plant from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
zombie plants 34 19 249 144
plant vs zombie garden warfare 2 33 28 249 161
plant vs zombie 2 31 19 249 137
zombie plants 2 29 18 248 143
plant vs zombie 3 22 19 249 150

The search volume of the core keyword zombie plant in Google App Store reached 39, its difficulty level reached 19, and the number of apps related to it reached 249, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies FREE zombiedu 56 62
2
Plants vs. Zombies™ 2 Free zombies vs plans 51 19
3
Plants vs. Zombies™ Heroes plant vs zombie garden warfare 2 33 28
4
Merge Plants: Zombie Defense save the plant ≤5 8
5
Mod Plant VS Zombie for Mcpe plants vs zombies garden warfare 2 minecraft ≤5 13
6
Zombie War - Plant Summoner guisantes vs zombistein mech ≤5 11
7
Learn to Draw Zombies Vs Plant stickers de plantas vs zombies para whatsapp ≤5 11
8
Flower Zombie War zombie dodge ≤5 11
9
Plants vs Goblins 2 plants vs goblins 1 2 3 4 ≤5 18
10
Home Defense - Zombie Siege home protection 14 14

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
the walkimg dead 63 27 250+ 143
(5) 63 10 250+ 107
advengers endgame 60 10 250+ 97
main craft pocket edition 60 30 250+ 24
avengers 59 19 250+ 104

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The Walking Dead: Season One thhe 65 59
2
The Walking Dead: Season Two the waliking dead 63 28
3
The Walking Dead: Our World the walkers dead 63 34
4
The Walking Dead: A New Frontier taletell 29 36
5
The Walking Dead No Man's Land the waking dead 45 30
6
The Walking Dead: Road to Survival the walkers 34 17
7
The Walking Dead: Michonne michonne 31 40
8
The Walking Dead Dead Yourself the walking dead memes 16 32
9
Netflix nèlix 93 68
10
Amazon Prime Video àmazon prime 85 45

These five keywords: “the walkimg dead”, “(5)”, “advengers endgame”, “main craft pocket edition”, “avengers”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The Walking Dead: Season One”, “The Walking Dead: Season Two”, “The Walking Dead: Our World”, “The Walking Dead: A New Frontier”, “The Walking Dead No Man's Land”, “The Walking Dead: Road to Survival”, “The Walking Dead: Michonne”, “The Walking Dead Dead Yourself”, “Netflix”, “Amazon Prime Video”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zombie plant”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zombie plant