"zombie 2" App Store Keywords Research Case | ASOTools
×

"zombie 2" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zombie 2” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “mensagens de boa noite para whatsapp”, “sneaky”, “balls”, “jewelers”, “anap chat”, “walls”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zombie 2” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zombie 2 from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
plant vs zombie garden warfare 2 33 28 249 161
plants vs zombie 2 31 20 249 138
plant vs zombie 2 31 19 249 137
planet versus zombie 2 29 32 249 182
plants zombie 2 29 20 249 143

The search volume of the core keyword zombie 2 in Google App Store reached 37, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Plants vs. Zombies™ 2 Free zombies vs plans 51 19
2
Stupid Zombies 2 zomibies 36 32
3
The Walking Zombie 2: Zombie shooter the walking zombie 2 22 22
4
Plants vs. Zombies FREE zombiedu 56 62
5
Ost.Z.o.m.b.i.e.s 2 songs disney zombies 24 36
6
OST.Zombies 2 Piano Tiles zonbies2 piano ≤5 20
7
Call of Mini™ Zombies 2 call of mini 17 32
8
DEAD TRIGGER 2 - Zombie Survival Shooter FPS dead trigger 2 33 25
9
New Z.o.m.b.i.e.s 2 Songs flesh and bone 26 30
10
Meg Donelly OST. Zombies 2 Piano Tiles zombies2 21 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
twitches 85 16 250+ 81
trger 82 22 250+ 109
tatget 82 20 250+ 107
targer 82 19 250+ 105
gaemes 75 59 250+ 237

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
Xtra for Twitch twitch emotes 36 10
3
SmartTV Client for Twitch smart tv client for twitch ≤5 30
4
DisneyNOW – Episodes & Live TV dosneyland 60 64
5
Pocket Plays for Twitch pocket play ≤5 10
6
StreamElements: Twitch & YouTube IRL Live Stream streamelements 48 30
7
QuestCast: Twitch,YouTube… casting on Oculus Quest oculus quest games for free ≤5 16
8
S0undTV for Twitch mchatty ≤5 30
9
StreamingYorkie - A Twitch Streamers Best Friend lurk 34 30
10
Guide for Twitch - Live game streaming platform abbonamento twitch ≤5 21

These five keywords: “twitches”, “trger”, “tatget”, “targer”, “gaemes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “Xtra for Twitch”, “SmartTV Client for Twitch”, “DisneyNOW – Episodes & Live TV”, “Pocket Plays for Twitch”, “StreamElements: Twitch & YouTube IRL Live Stream”, “QuestCast: Twitch,YouTube… casting on Oculus Quest”, “S0undTV for Twitch”, “StreamingYorkie - A Twitch Streamers Best Friend”, “Guide for Twitch - Live game streaming platform”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zombie 2”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zombie 2