"zeros" App Store Keywords Research Case | ASOTools
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"zeros" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zeros” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “bilhete unico”, “sss”, “old mutual”, “sua música”, “bunny”, “pinturillo 2”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zeros” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zeros from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
find zeros 9 13 250+ 139
zeros monitor ≤5 30 250+ 119
zerostate ≤5 30 249 246
zeros remote ≤5 30 249 210
crosses zeros ≤5 30 249 90

The search volume of the core keyword zeros in Google App Store reached 48, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 98 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ZerOS Monitor zeros monitor ≤5 30
2
ZerOS Remote zeros remote ≤5 30
3
Zero - Simple Fasting Tracker zero 50 68
4
Zeros returner zero ≤5 18
5
Gravity Rider Zero mortorcycle 39 31
6
Evertales Zero evertales zero ≤5 30
7
Zero City: Zombie games & shelter base survival zero city: 22 35
8
Lite - TicTacToe (Zero-Kata) lite tic tac toe zero kata ≤5 30
9
Shadow Blade Zero shadow blade 13 21
10
Dronium Zero protocol zero ≤5 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
tatget 82 21 250+ 111
targer 82 18 250+ 103
daminos pizza 73 22 247 128
domonos pizza 73 21 247 126
domminos pizza 73 21 247 126

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Target trger 82 20
2
myTime for Target mytime target 12 36
3
Tagged - Meet, Chat & Dating tagged 64 52
4
Battlefield Ops: 3D Free FPS Shooter & Strike Game ska target mobile ≤5 27
5
Sniper Shooting: Mission Target 3D Game sniper shooting mission target 3d game ≤5 30
6
Target Registry target registry 48 31
7
Target - Archery Games moving target archery games ≤5 6
8
Target Carrier target driver ≤5 15
9
DEAD TARGET: Zombie Offline - Shooting Games zumbi games 34 27
10
Target Australia target it ≤5 12

These five keywords: “tatget”, “targer”, “daminos pizza”, “domonos pizza”, “domminos pizza”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Target”, “myTime for Target”, “Tagged - Meet, Chat & Dating”, “Battlefield Ops: 3D Free FPS Shooter & Strike Game”, “Sniper Shooting: Mission Target 3D Game”, “Target Registry”, “Target - Archery Games”, “Target Carrier”, “DEAD TARGET: Zombie Offline - Shooting Games”, “Target Australia”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zeros”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zeros