"bunny" App Store Keywords Research Case | ASOTools
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"bunny" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “bunny” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “barrons”, “who am i”, “myauto”, “got it”, “walmart grocery pickup”, “adivinanza”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “bunny” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword bunny from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
bad bunny 46 35 250+ 39
bugs bunny 41 26 249 162
baby bunny 33 14 229 121
rocket bunny 31 37 249 205
beach bunny 28 43 250+ 224

The search volume of the core keyword bunny in Google App Store reached 45, its difficulty level reached 62, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Bunny VPN - Unblock Sites & Apps Secure VPN Master bunnny 50 11
2
Tunnel Town tunnel town 12 34
3
Bu the virtual Bunny - Cute pet care game bunnies 37 14
4
Bunny Pancake Kitty Milkshake - Kawaii Cute Games stuffing 63 13
5
Miffy's World – Bunny Adventures max and ruby 34 19
6
Yeah Bunny 2 yeah bunny 22 27
7
BunnyBuns bunny buns 8 15
8
Bunny Cuteness Overload (Idle Bunnies Tap Tycoon) cute overload 26 40
9
Bunny Live - Live Stream & Video chat bunny line 10 10
10
Bunny Pop rabbit proof fence 26 43

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
stuffed 63 50 250+ 213
lives 63 42 250+ 234
stuffing 63 13 249 75
live 59 88 250+ 200
bigo live 57 25 250+ 144

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stuffed Burgers stuffed burgers ≤5 30
2
Prize Claw piolo pascual 31 50
3
Talking Teddy Bear teddies 46 1
4
Clawee™ - A Real Claw Machine & Crane Game Online promising 45 39
5
Bunny Pancake Kitty Milkshake - Kawaii Cute Games stuffing 63 13
6
Stuffed Baked Potato Factory baked potato 31 10
7
Get Stuffed get stuffed ≤5 30
8
Soft toys Claw stuffed animals 36 15
9
Claw Crane Little Pets claw crane little pets ≤5 30
10
Fake Call With American Girl JJ anerican girl 45 19

These five keywords: “stuffed”, “lives”, “stuffing”, “live”, “bigo live”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Stuffed Burgers”, “Prize Claw”, “Talking Teddy Bear”, “Clawee™ - A Real Claw Machine & Crane Game Online”, “Bunny Pancake Kitty Milkshake - Kawaii Cute Games”, “Stuffed Baked Potato Factory”, “Get Stuffed”, “Soft toys Claw”, “Claw Crane Little Pets”, “Fake Call With American Girl JJ”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “bunny”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “bunny