"zen" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “zen” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “idioms”, “lenny face”, “siberia”, “love bug”, “русский алфавит”, “things 3”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “zen” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword zen from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
xzenda 61 30 249 128
frozens 60 15 250+ 98
citizen 59 65 250+ 36
astrazeneca 56 56 249 234
citizens 55 42 250+ 29

The search volume of the core keyword zen in Google App Store reached 45, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Zen zen game ≤5 19
2
ZEN - Block Puzzle zens 48 43
3
Zen Planner zen planner 30 44
4
Daily Zen Buddhism 🏮 zen wisdom ≤5 30
5
Zen! zen board ≤5 20
6
Zen: Relax, Meditate & Sleep appzen 11 18
7
Zen Idle: Gravity Meditation zen idle 19 14
8
ZenOto : Pure Zen music & free meditation timer zazen 15 6
9
Zen Pinball zen pinball 8 21
10
101 Zen Stories zen koans 14 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
toitsh 85 68 250+ 246
worpeper 77 31 250+ 205
wallaper 77 29 250+ 229
wallapaper 77 26 250+ 192
walpaper 77 22 250+ 196

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
2
Omlet Arcade - Screen Recorder, Stream Games omelet 53 28
3
ZEDGE™ Wallpapers & Ringtones wallapaper 77 26
4
Hulu: Stream TV shows & watch the latest movies hulu 75 34
5
Mirrativ: Live-streaming with JUST a smartphone mirrativ 16 36
6
Prime Video - Android TV believed 51 48
7
Steam steam 71 57
8
YouTube TV - Watch & Record Live TV you tuoby 100 30
9
Agar.io agar.io 61 12
10
free video calls and chat facetime 56 27

These five keywords: “toitsh”, “worpeper”, “wallaper”, “wallapaper”, “walpaper”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Twitch: Livestream Multiplayer Games & Esports”, “Omlet Arcade - Screen Recorder, Stream Games”, “ZEDGE™ Wallpapers & Ringtones”, “Hulu: Stream TV shows & watch the latest movies”, “Mirrativ: Live-streaming with JUST a smartphone”, “Prime Video - Android TV”, “Steam”, “YouTube TV - Watch & Record Live TV”, “Agar.io”, “free video calls and chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “zen”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “zen