"yoga poses" App Store Keywords Research Case | ASOTools
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"yoga poses" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yoga poses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chrome extensions”, “big small”, “بلياردو”, “ott”, “cricket score live”, “italian”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yoga poses” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yoga poses from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yoga poses for beginners 28 5 250+ 45
bikram yoga poses 14 2 250+ 44
ashtanga yoga poses 7 1 250+ 29
intermediate yoga poses 6 2 250+ 43
daily yoga workouts & poses ≤5 4 250+ 58

The search volume of the core keyword yoga poses in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yoga - Poses & Classes yoga postures 48 4
2
Yoga Poses App - Free for Beginners, Weight Loss yoga asanas 36 6
3
Daily Yoga - Yoga Poses & Fitness Plans advance yoga asana ≤5 2
4
Daily Yoga Pose Offline yoga poses daily by getfit ≤5 30
5
Yoga Challenge App yoga challenge 22 6
6
Yoga - Track Yoga yin yoga 26 6
7
Yoga 108 yoga 108 8 17
8
100 Yoga Poses Guide yoga asanas and poses guide ≤5 30
9
2100+ Asanas - The Complete Yoga Poses sanskrit yoga poses ≤5 1
10
Yoga Home Workouts - Yoga Daily For Beginners ejercicios de yoga para principiantes 7 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
yoga 56 70 250+ 47
asanas 56 12 250+ 36
asana 54 33 250+ 122
keep 51 66 250+ 73
restorative 51 41 249 201

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yoga | Down Dog down dog 35 24
2
Yoga for Beginners | Workouts for the mind & body! yoga for beginners 38 19
3
Yoga for Weight Loss-Yoga Daily Workout йога 33 5
4
Yoga Workout - Yoga for Beginners - Daily Yoga yoga class 29 7
5
Boho Beautiful Official boho beautiful 24 43
6
Daily Yoga - Yoga Fitness Plans daily yoga 21 21
7
Keep Yoga - Yoga & Meditation, Yoga Daily Fitness yoga meditation 19 9
8
Yoga - Track Yoga yin yoga 26 6
9
Yoga Home Workouts - Yoga Daily For Beginners ejercicios de yoga para principiantes 7 3
10
Yoga Workout - Yoga & Meditation for Daily Fitness yoga workout meditation and fitness ≤5 30

These five keywords: “yoga”, “asanas”, “asana”, “keep”, “restorative”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yoga | Down Dog”, “Yoga for Beginners | Workouts for the mind & body!”, “Yoga for Weight Loss-Yoga Daily Workout”, “Yoga Workout - Yoga for Beginners - Daily Yoga”, “Boho Beautiful Official”, “Daily Yoga - Yoga Fitness Plans”, “Keep Yoga - Yoga & Meditation, Yoga Daily Fitness”, “Yoga - Track Yoga”, “Yoga Home Workouts - Yoga Daily For Beginners”, “Yoga Workout - Yoga & Meditation for Daily Fitness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yoga poses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yoga poses