"yoga poses" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yoga poses” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chrome extensions”, “big small”, “بلياردو”, “ott”, “cricket score live”, “italian”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “yoga poses” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yoga poses from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
yoga poses for beginners | 28 | 5 | 250+ | 45 |
bikram yoga poses | 14 | 2 | 250+ | 44 |
ashtanga yoga poses | 7 | 1 | 250+ | 29 |
intermediate yoga poses | 6 | 2 | 250+ | 43 |
daily yoga workouts & poses | ≤5 | 4 | 250+ | 58 |
The search volume of the core keyword yoga poses in Google App Store reached 37, its difficulty level reached 22, and the number of apps related to it reached 250+, among them, there are 39 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Yoga - Poses & Classes | yoga postures | 48 | 4 | |
2 |
|
Yoga Poses App - Free for Beginners, Weight Loss | yoga asanas | 36 | 6 |
3 |
|
Daily Yoga - Yoga Poses & Fitness Plans | advance yoga asana | ≤5 | 2 |
4 |
|
Daily Yoga Pose Offline | yoga poses daily by getfit | ≤5 | 30 |
5 |
|
Yoga Challenge App | yoga challenge | 22 | 6 |
6 |
|
Yoga - Track Yoga | yin yoga | 26 | 6 |
7 |
|
Yoga 108 | yoga 108 | 8 | 17 |
8 |
|
100 Yoga Poses Guide | yoga asanas and poses guide | ≤5 | 30 |
9 |
|
2100+ Asanas - The Complete Yoga Poses | sanskrit yoga poses | ≤5 | 1 |
10 |
|
Yoga Home Workouts - Yoga Daily For Beginners | ejercicios de yoga para principiantes | 7 | 3 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
yoga | 56 | 70 | 250+ | 47 |
asanas | 56 | 12 | 250+ | 36 |
asana | 54 | 33 | 250+ | 122 |
keep | 51 | 66 | 250+ | 73 |
restorative | 51 | 41 | 249 | 201 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
Yoga | Down Dog | down dog | 35 | 24 |
2 |
|
Yoga for Beginners | Workouts for the mind & body! | yoga for beginners | 38 | 19 |
3 |
|
Yoga for Weight Loss-Yoga Daily Workout | йога | 33 | 5 |
4 |
|
Yoga Workout - Yoga for Beginners - Daily Yoga | yoga class | 29 | 7 |
5 |
|
Boho Beautiful Official | boho beautiful | 24 | 43 |
6 |
|
Daily Yoga - Yoga Fitness Plans | daily yoga | 21 | 21 |
7 |
|
Keep Yoga - Yoga & Meditation, Yoga Daily Fitness | yoga meditation | 19 | 9 |
8 |
|
Yoga - Track Yoga | yin yoga | 26 | 6 |
9 |
|
Yoga Home Workouts - Yoga Daily For Beginners | ejercicios de yoga para principiantes | 7 | 3 |
10 |
|
Yoga Workout - Yoga & Meditation for Daily Fitness | yoga workout meditation and fitness | ≤5 | 30 |
These five keywords: “yoga”, “asanas”, “asana”, “keep”, “restorative”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Yoga | Down Dog”, “Yoga for Beginners | Workouts for the mind & body!”, “Yoga for Weight Loss-Yoga Daily Workout”, “Yoga Workout - Yoga for Beginners - Daily Yoga”, “Boho Beautiful Official”, “Daily Yoga - Yoga Fitness Plans”, “Keep Yoga - Yoga & Meditation, Yoga Daily Fitness”, “Yoga - Track Yoga”, “Yoga Home Workouts - Yoga Daily For Beginners”, “Yoga Workout - Yoga & Meditation for Daily Fitness”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “yoga poses”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: