"italian" App Store Keywords Research Case | ASOTools
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"italian" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “italian” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “رياضه”, “exorcism”, “fritos”, “diseny+ hotstar”, “roku”, “tbay”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “italian” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword italian from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
italian opening 60 12 249 96
traductor italiano español 55 11 250+ 87
tradutor italiano español 55 7 250+ 74
english to italian 51 12 250+ 38
italian translation english 51 7 250+ 75

The search volume of the core keyword italian in Google App Store reached 48, its difficulty level reached 65, and the number of apps related to it reached 250+, among them, there are 52 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Learn Italian free for beginners italy 41 39
2
Learn Italian. Speak Italian speak italian 7 5
3
Learn Italian language and words for free – Drops italian language 29 10
4
Learn Italian Vocabulary | Verbs, Words & Phrases italian flashcards ≤5 4
5
Learn Italian - Listening And Speaking frases italianas 19 2
6
Learn Italian for Beginners learning italian online 9 4
7
Learn Italian Phrasebook h4 italian lite ≤5 19
8
Learn Italian Phrases | Italian Translator learn italian phrases & words ≤5 3
9
Italian for Beginners: LinDuo HD выучить итальянский язык с нуля ≤5 15
10
Infinite Italian italian games 9 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
duolingo 68 35 250+ 201
milan italy 68 13 250+ 68
dulingo 66 40 250+ 215
duilong 66 39 250+ 217
doualingo 66 39 250+ 213

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Duolingo: Learn Languages Free dulingo 66 40
2
Dictionary for Duolingo dolingo 66 39
3
Babbel - Learn Spanish, French & More Languages babbel 49 31
4
Vocabulary Manager for Duolingo! duellingo 42 31
5
Learn Korean, Japanese or Spanish with LingoDeer deerlingo 66 35
6
Learning Spanish : with Duolingo - Survival Guide duolingo spanish 26 18
7
Learn Languages with Memrise - Spanish, French memrise 46 25
8
140+ Duolingo English Test Training duolingo test center ≤5 24
9
Lingokids - A fun learning adventure lingokids 36 18
10
Bunpo: Learn Japanese japanese 57 72

These five keywords: “duolingo”, “milan italy”, “dulingo”, “duilong”, “doualingo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Duolingo: Learn Languages Free”, “Dictionary for Duolingo”, “Babbel - Learn Spanish, French & More Languages”, “Vocabulary Manager for Duolingo!”, “Learn Korean, Japanese or Spanish with LingoDeer”, “Learning Spanish : with Duolingo - Survival Guide”, “Learn Languages with Memrise - Spanish, French”, “140+ Duolingo English Test Training”, “Lingokids - A fun learning adventure”, “Bunpo: Learn Japanese”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “italian”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “italian