"yoga beginners" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yoga beginners” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “deals”, “circling”, “aztecs”, “dock”, “hillary clinton”, “appsc”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yoga beginners” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yoga beginners from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yoga for beginners 38 19 250+ 49
yoga poses for beginners 28 5 250+ 45
beginners yoga 26 5 250+ 49
yoga for beginners free 13 4 250+ 53
beginners yoga for weight loss 11 5 250+ 73

The search volume of the core keyword yoga beginners in Google App Store reached 36, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 48 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yoga for Beginners | Workouts for the mind & body! yoga for beginners 38 19
2
Yoga Workout - Yoga for Beginners - Daily Yoga yoga class 29 7
3
Yoga for Beginners-Yoga Exercises at Home application yoga gratuite en français ≤5 6
4
Yoga for Beginners – Daily Yoga Workout at Home yoga poses for beginners 28 5
5
Yoga Home Workouts - Yoga Daily For Beginners ejercicios de yoga para principiantes 7 3
6
Daily Yoga - Yoga Fitness Plans daily yoga 21 21
7
Yoga for beginners - Easy yoga poses yoga para relajarse en español gratis ≤5 4
8
Yoga | Down Dog yoga 56 70
9
Yoga for beginners - Workouts Yoga for weight loss yoga for complete beginners ≤5 3
10
Yoga - Track Yoga yin yoga 26 6

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
7 61 78 250+ 96
pelaton 61 46 249 215
peloton 61 24 250+ 172
yoga 56 70 250+ 47
asanas 56 12 250+ 36

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
7-Eleven, Inc. 7. eleven 63 40
2
Seven - 7 Minute Workout seven 46 62
3
Moy 7 the Virtual Pet Game may 45 58
4
Top 7 - family word game 7 pop ≤5 16
5
7 Minute Workout minute 46 64
6
7NOW: Food & Alcohol Delivery convenience store 58 22
7
ABC 7 New York channel 7 news 40 9
8
SIERRA 7 - Tactical Shooter taction 38 49
9
ABC 7 Chicago chicago news 39 7
10
WSVN - 7 News Miami 7 channel news 43 7

These five keywords: “7”, “pelaton”, “peloton”, “yoga”, “asanas”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “7-Eleven, Inc.”, “Seven - 7 Minute Workout”, “Moy 7 the Virtual Pet Game”, “Top 7 - family word game”, “7 Minute Workout”, “7NOW: Food & Alcohol Delivery”, “ABC 7 New York”, “SIERRA 7 - Tactical Shooter”, “ABC 7 Chicago”, “WSVN - 7 News Miami”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yoga beginners”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yoga beginners