"deals" App Store Keywords Research Case | ASOTools

"deals" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “deals” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “jigsaw puzzles!”, “save instagram videos”, “j e s u s”, “garden”, “tsf”, “passwords”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “deals” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword deals from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
mydeals 50 39 249 185
slick deals 49 12 250+ 73
slickdeals 46 25 250+ 133
deals and steals gma 45 51 250+ 235
gma steals and deals 45 50 250+ 227

The search volume of the core keyword deals in Google App Store reached 40, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 85 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slickdeals: Shopping Deals, Coupons, & Promo Codes slick deala 55 12
2
Brad's Deals brads deals 36 12
3
Flipp - Weekly Shopping flip 51 71
4
Glitch & Deals World - Promo Codes, Discount, Best brickseek 49 22
5
Groupon - Shop Deals, Discounts & Coupons wowcher 45 41
6
RetailMeNot: Coupons, Deals & Discounts retail me bot 46 20
7
DealNews dealnews 30 17
8
Run Run Deals - Best Deals, Offers & Coupons run run 20 20
9
Woot! Deals and Shenanigans woot 39 48
10
THE DEAL APP - DEALS AND COUPONS the deal app ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eeba 90 53 249 202
ensy 90 44 249 199
e bay 90 44 248 216
"eba 90 36 250+ 169
ebays 90 18 250+ 96

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Goodbudget: Budget & Finance envelopes 32 18
2
EEBA Bus Ticket easybook bus ticket ≤5 30
3
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
4
RealBudget - Envelope Budgeting chokinbako: envelope budgeting ≤5 30
5
EBA eba canlı ders 61 38
6
EBA Pro (Uzaktan Eğitim) uzaktan eğitim 34 27
7
Ebo ebo 20 41
8
e-baa e-baa ≤5 30
9
EveryDollar: Budget Tool and Expense Tracker every dollar 35 20
10
Monthly Budget Planner & Daily Expense Tracker badget 55 13

These five keywords: “eeba”, “ensy”, “e bay”, “"eba”, “ebays”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Goodbudget: Budget & Finance”, “EEBA Bus Ticket”, “eBay Shopping - Buy, sell, and save this holiday”, “RealBudget - Envelope Budgeting”, “EBA”, “EBA Pro (Uzaktan Eğitim)”, “Ebo”, “e-baa”, “EveryDollar: Budget Tool and Expense Tracker”, “Monthly Budget Planner & Daily Expense Tracker”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “deals”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “deals