"yoga asanas" App Store Keywords Research Case | ASOTools
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"yoga asanas" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yoga asanas” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pure”, “msci”, “airborne 8 asphalt”, “tfboys”, “tcs”, “vatsap indir”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yoga asanas” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yoga asanas from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yoga guide asanas pro ≤5 30 250+ 40
yoga asanas and poses guide ≤5 30 250+ 38
ramdev baba yoga asanas ≤5 2 250+ 57
asanas yoga in telugu ≤5 2 250+ 53
all yoga asanas in one app ≤5 2 250+ 47

The search volume of the core keyword yoga asanas in Google App Store reached 36, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 38 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yoga Poses App - Free for Beginners, Weight Loss yoga poses app ≤5 2
2
Yoga 108 yoga 108 8 17
3
Yoga - Poses & Classes yoga postures 48 4
4
Daily Yoga - Yoga Poses & Fitness Plans advance yoga asana ≤5 2
5
2100+ Asanas - The Complete Yoga Poses sanskrit yoga poses ≤5 1
6
Yoga for Beginners – Daily Yoga Workout at Home yoga poses for beginners 28 5
7
Yoga - Track Yoga yin yoga 26 6
8
Yoga Fitness (2100+) Asanas & Complete Yoga Poses yoga asanas and poses guide ≤5 30
9
Yoga Asana asana yoga 36 4
10
Daily Yoga - Yoga Fitness Plans daily yoga 21 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
slack 66 41 250+ 169
yoga 56 70 250+ 47
asanas 56 12 250+ 36
hite 55 52 250+ 222
asana 54 33 250+ 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Slack slak 65 39
2
Spec by Slack slak 65 39
3
Slick for Slack slick for slack ≤5 25
4
Asana: Your work manager asanas 56 12
5
Twist: Communication & Collaboration for Teams twist me ≤5 22
6
Sloice - Voice Message for Slack hooloop memo - voice for slack ≤5 30
7
IFTTT ittt 45 40
8
GitHub guthub 65 15
9
Trello: Organize anything with anyone, anywhere! trelli 63 38
10
#SlackVoice Slack Voice App- try free for 7 days. skack 43 44

These five keywords: “slack”, “yoga”, “asanas”, “hite”, “asana”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Slack”, “Spec by Slack”, “Slick for Slack”, “Asana: Your work manager”, “Twist: Communication & Collaboration for Teams”, “Sloice - Voice Message for Slack”, “IFTTT”, “GitHub”, “Trello: Organize anything with anyone, anywhere!”, “#SlackVoice Slack Voice App- try free for 7 days.”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yoga asanas”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yoga asanas