"yelp" App Store Keywords Research Case | ASOTools
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"yelp" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “yelp” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “post office”, “interiores design”, “lines”, “we transfer”, “a20”, “happiness quotes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “yelp” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword yelp from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
yelping 58 49 249 219
yelps 37 37 250+ 206
yelp business 33 38 250+ 195
yelp reviews 29 28 250+ 177
yelp for business 26 40 250+ 216

The search volume of the core keyword yelp in Google App Store reached 61, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 193 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Yelp: Find Food, Delivery & Services Nearby yelping 58 49
2
Yelp for Business yelp business 33 38
3
TripAdvisor Hotels Flights Restaurants Attractions trip adviser 68 25
4
Restaurant Guru - food & restaurants near me nearest restaurants 87 17
5
OpenTable: Restaurants Near Me food near me 58 21
6
Foursquare City Guide foursq 38 49
7
YP - The Real Yellow Pages yellow pages 43 33
8
Google My Business - Connect with your Customers businesses 60 28
9
Guide book Yelp yelp app 17 28
10
GoSite aska - refer local businesses ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
face-book 100 62 250+ 225
dmfacebook 100 50 249 207
faes book 100 41 249 194
amaxon 100 28 247 122
amazom 100 23 246 107

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook fassabook 100 64
2
Facebook Lite fcboook lit 73 60
3
Messenger – Text and Video Chat for Free messenger 83 86
4
Facebook Business Suite facebook for businesses 56 30
5
Facebook Local local 43 67
6
Faster for Facebook Lite faster 51 59
7
Facebook Gaming gaking 55 49
8
Messenger Kids – The Messaging App for Kids messenger kids 50 20
9
Swipe for Facebook swipe 39 62
10
Facebook Face to Face Events facebook face to face events ≤5 30

These five keywords: “face-book”, “dmfacebook”, “faes book”, “amaxon”, “amazom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Facebook Lite”, “Messenger – Text and Video Chat for Free”, “Facebook Business Suite”, “Facebook Local”, “Faster for Facebook Lite”, “Facebook Gaming”, “Messenger Kids – The Messaging App for Kids”, “Swipe for Facebook”, “Facebook Face to Face Events”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “yelp”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “yelp