"happiness quotes" App Store Keywords Research Case | ASOTools
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"happiness quotes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “happiness quotes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aol.com”, “girls”, “drone”, “search”, “circle k”, “suger”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “happiness quotes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword happiness quotes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
daily happiness quotes ≤5 2 249 69
happiness quotes with images ≤5 30 250+ 69
happiness quotes app ≤5 30 250+ 66
happiness quotes in english ≤5 30 250+ 63
happiness quotes wallpaper ≤5 30 250+ 57

The search volume of the core keyword happiness quotes in Google App Store reached 55, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 47 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Happiness Quotes happiness quotes app ≤5 30
2
Inspiring Happiness Quotes happiness quotes app ≤5 30
3
Happy Quotes happy quotes in english 23 2
4
Happy Life Quotes be happy quotes 35 4
5
quotes about happiness be happy quotes 35 4
6
Happiness In Life Quotes classic block-happiness wisdom ≤5 30
7
The Best Life Quotes quotes about lifes 65 4
8
The Best Lessons in Life Quotes quotes for life 65 7
9
Happy Quotes happy quotes ≤5 3
10
HAPPINESS QUOTES happy quotes ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
b'day wishes 70 30 250+ 40
questes 66 27 250+ 192
wishes happy birthday 66 3 250+ 59
quotes for life 65 7 250+ 50
quotes about lifes 65 4 250+ 60

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
All Wishes And Greetings all wishes and greetings ≤5 30
2
Birthday Messages birthday messages 51 7
3
Happy Birthday My Love wish birthday wishes to my love video ≤5 2
4
All Telugu Wishes daily wishes and blessings in telugu ≤5 30
5
Happy Birthday Wishes & Greetings happy birthday wishes and greetings ≤5 30
6
Birthday status - Happy Birthday Wishes nepali birthday status app ≤5 2
7
Birthday Wishes for Mom birthday wishes for mommy ≤5 30
8
Everyday Wishes and Blessings Quotes everyday spirit ≤5 3
9
Daily Wishes & Greetings daily wishes and greetings ≤5 30
10
Birthday Wishes & Messages birthday wishes and messages ≤5 30

These five keywords: “b'day wishes”, “questes”, “wishes happy birthday”, “quotes for life”, “quotes about lifes”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “All Wishes And Greetings”, “Birthday Messages”, “Happy Birthday My Love wish”, “All Telugu Wishes”, “Happy Birthday Wishes & Greetings”, “Birthday status - Happy Birthday Wishes”, “Birthday Wishes for Mom”, “Everyday Wishes and Blessings Quotes”, “Daily Wishes & Greetings”, “Birthday Wishes & Messages”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “happiness quotes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “happiness quotes