"world cup" App Store Keywords Research Case | ASOTools
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"world cup" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “world cup” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stems”, “unicorn”, “bizarre”, “hln”, “chris heria”, “punch”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “world cup” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword world cup from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
world cup 2018 36 21 249 41
2018 world cup 36 30 250+ 45
world cup 2022 33 18 249 112
cricket world cup 31 18 250+ 91
t-20 world cup 31 13 250+ 109

The search volume of the core keyword world cup in Google App Store reached 34, its difficulty level reached 51, and the number of apps related to it reached 250+, among them, there are 65 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FIFA - Tournaments, Soccer News & Live Scores mundial de clubes 29 14
2
FIFA World Cup Trading App wold cup 43 8
3
World Soccer Challenge soccer world cup 18 11
4
World Cup 2022 world cup 2022 33 18
5
Football World Cup - Football Kids copa del mundo 20 12
6
Football Russia 2018 World Cup – Soccer Game 2018 fifa world cup 2018 28 6
7
⚽️🏆 WORLD CUP REAL FOOTBALL GAMES football world cup 15 12
8
World Cup Penalty Shootout penalties shootout 14 10
9
World Cricket Championship 2 - WCC2 championship 60 48
10
2018 World Cup Draw Simulator world cup bracket ≤5 8

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
crocket 75 51 250+ 208
cricket 66 86 250+ 116
footh boll 66 30 250+ 183
вудбол 60 48 250+ 235
championship 60 48 250+ 129

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Cricket Championship Lt wicked game 36 19
2
World Cricket Championship 2 - WCC2 championship 60 48
3
myCricket mcricket 75 60
4
Real Cricket™ 17 criket games 38 18
5
World Cricket Championship 3 - WCC3 wcca 24 42
6
World Cricket Battle 2 (WCB2) - Multiple Careers in cricket game 38 11
7
T20 Cricket Champions 3D t20 34 34
8
Cricket Captain 2020 don bradman cricket 14 12 15
9
Stick Cricket 2 sticky wicket 10 34
10
Stick Cricket stick cricket 27 20

These five keywords: “crocket”, “cricket”, “footh boll”, “вудбол”, “championship”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “World Cricket Championship Lt”, “World Cricket Championship 2 - WCC2”, “myCricket”, “Real Cricket™ 17”, “World Cricket Championship 3 - WCC3”, “World Cricket Battle 2 (WCB2) - Multiple Careers”, “T20 Cricket Champions 3D”, “Cricket Captain 2020”, “Stick Cricket 2”, “Stick Cricket”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “world cup”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “world cup